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23 Social Media Profiles as Tools for Links and Traffic

back linksThere are many reasons to get more involved in social media sites. Content creation and discovery, lead generation, and networking just to name a few of the benefits. However, even if you’re not ready to jump in with both feet and create fully a engaged presence on popular social media sites, you should still take the time to create and optimize profiles on a number of sites as a way to control more web real estate and, in some cases, create high value links back to your primary web pages.

I contend that the three most important factors for SEO and small business sites are 1) high quality, frequently updated content 2) properly formatted HTML and 3) high quality links back to your site. Social media sites are an increasingly positive way to get some on #3 knocked out.

This idea of creating backlinks to your website is one that gets debated plenty in the SEO world and quickly erodes to a discussion about nofollow links. Without getting hyper technical, nofollow is a link attribute that tells the search engines not to follow a link, thereby not passing any value from the hosting site to the link destination. Nofollow was created primarily to slow spammers from posting links in blog comments and any other place they could for the sole purpose of getting back links. Consequently, many of the links you place in your social media profiles automatically receive the nofollow attributes and don’t carry the weight of twitter PR9 back to you site. Here’s Google’s take on nofollow

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86 My Social Media System

At a recent social media workshop a participant asked me to reveal my social media routine – how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I’m a systems thinker and I just do it habitually – ask my wife, I have a system for making the bed and loading the dishwasher.)

I do think that participating fully in social media as a business and marketing strategy requires discipline, automation routines and a daily commitment. Now, you’ve got to balance that with the fact that much of your activity is about building long-term momentum and deeper networks and that doesn’t always make the cash register ring today. So, some of what I do won’t be right for all, but I thought I would share my systematic approach in the hopes this may reveal some tips that make your experience more fruitful. (I won’t take the space in this post to explain what all of the tools are that I mention, I’ve probably written about most, so try my search box above.)


  • Check twitter via Tweetdeck – preset searches for @ducttape, john jantsch, and duct tape marketing – respond as I see fit, follow some @replies that seem appropriate.
  • Scan mybloglog – I obsess over traffic, but this reveals trending links and stumble surges in real time so I can react if appropriate.
  • Respond to comments on my blog

  • Write a blog post – RSS subs get it, twitter tools sends to twitter, Facebook gets it, FriendFeed updates
  • Scan twitter followers for relevant conversations to join
  • Scan Google Reader subscriptions to read and stimulate ideas
  • Share Google Reader favs – these publish to Facebook and you can subscribe
  • FleckTweet any blog pages from my subscriptions that I love – this goes to twitter
  • Bookmark any blog pages from my subscriptions that I love – delicious using Firefox plugin for right click posting – this goes to FriendFeed
  • Stumble any blog pages from my subscriptions that I love – this goes to Facebook and FriendFeed
  • Scan Google Alerts for my name, brand and products – in Google Reader as RSS feed – respond as appropriate
  • Add comments to blogs as appropriate – mostly response types – Google Reader and BackType
    Weekly (end)

  • Scan LinkedIn Questions from my network and respond when appropriate
  • Scan delicious, digg and mixx popular and select bookmarks for content ideas and trending topics
  • Consciously add comments to conversations I want to join – hot topic focused
  • Join one twitter hot trend conversation if appropriate – search.twitter.com shows these in real time

  • Check MrTweet for new twitter follow recommendations
  • Scan Amazon’s upcoming and new releases for authors to interview on podcast (the big names seem more accessible with a book release coming!)
  • Post a press release with social media links to PitchEngine or PRWeb (this changes depending on what’s going on, but at least monthly.)
  • Strategize on ways to repurpose and repackage any and all of this in ways that make it more accessible to another audience.

For some this just seems crazy – others will notice some obvious glaring holes in this system – the point though is the system approach. Set your system up and work it, day in and day out, whatever that means for you, and then you will start to understand the vital role that social media can come to play in your overall marketing strategy.

This is my way and one way only – please share your tips for managing the beast!