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Podcasts

The Top 5 Duct Tape Marketing Podcast Episodes for 2018

In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year.

If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first week in January with all new episodes and guests.

Joey Coleman – How to Attract Customers and Keep Them Forever

Joey Coleman

Joey Coleman is a marketing expert and the Chief Experience Composer at Design Symphony. He has an eclectic background that includes selling custom research to Fortune 500 executives, racing along the Great Wall, juggling in front of the Taj Mahal, and singing a solo at the Kennedy Center. He’s the author of Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days.

Biggest takeaway: Retention is really the key to your business’s longterm success. If you’re able to get involved in the customer journey earlier and stick around for longer, you can convince all of your first-time customers to become loyal, repeat ones.

Click here to listen to the episode.

Petra Kolber – Letting Go of Perfection in Order to Reach Your Goals

Petra Kolber

Petra Kolber is an expert in positive psychology and fitness. She has worked with the likes of Nancy Kerrigan, Dana Torres, and George Foreman and served as a consultant to companies including Reebok, Adidas, and Gatorade. She’s also the author of The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.

Biggest takeaway: When we attach negative emotions to the concept of perfection, striving for it can paralyze us. But when we give up the idea of being perfect and make small, sustainable changes to create new habits around our thinking, we can achieve great things.

Click here to listen to the episode.

Garrett Moon – How to Create Content that Stands Out and Gets Results

Garrett Moon

Garrett Moon is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. He’s also the author of 10x Marketing Formula: Your Blueprint For Creating ‘Competition-Free Content’ That Stands Out and Gets Results.

Biggest takeaway: When creating content, you need to get specific about the problem you solve for your customer and define the one specific action you’d like them to take as a result of consuming the content. When you do that, you’ll create content that leads customers to associate the solution of their problem with your brand.

Click here to listen to the episode.

Mike Blumenthal – How to Help Your Local Business Get Found Online

Mike Blumenthal is the undisputed king of local SEO. He is the owner of Blumenthals, one of the founders of Local U and GatherUp, a review service that helps local businesses.

Biggest takeaway: Proximity, prominence, and relevance are the three major determining factors in how you rank in Google search results. Blumenthal covers the ins and outs of how to give your business the best shot at dominating local search and making sure you get found.

Click here to listen to the episode.

David Mihm – Tips for Attracting Local Clients

David Mihm is a digital marketing expert for small businesses, co-founder of GetListed.org (now part of Moz Local), and founder of Tidings. He previously served as Moz’s Director of Local Search Strategy, where he led the development of Moz Local.

Biggest takeaway: Google’s search results are now comprehensive enough where a customer theoretically doesn’t need to visit your website to do business with you—they can get all the information they need to complete a transaction from Google. This is why optimizing your presence on Google is critical, and Mihm shares tips on how to get the best results for your business.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!

get found online locally

How to Help Your Local Business Get Found Online

Marketing Podcast with Mike Blumenthal
Podcast Transcript

People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard.

Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever.

It has shifted to become more of an integrated, foundational and strategic part of the overall marketing pie, but take it lightly or dismiss it and you’ll find yourself needing to pay dearly just to survive.

Here’s the tough part of about local SEO – Google pretty much sets the rules, keeps score, and owns the game, so they will continue to see how they can use local search rankings to make money – there is no getting around this fact, but savvy marketers are still finding gold by applying the techniques that allow them to show up in local and organic listings as the game is played today.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Blumenthal, the undisputed king of local SEO. Blumenthal is the owner of Blumenthals, one of the founders of Local U, as well as GatherUp, a review service that helps local businesses. He and I discuss the ever-changing world of local SEO and how you can keep up.

Blumenthal’s goal is to help local business do better and be better through feedback and reviews. He specializes in developing and assessing feedback and review strategies for location-based businesses, local search consulting, Google Maps, and local search optimization.

Questions I ask Mike Blumenthal:

  • What is the intention behind Google My Business?
  • What are the most important local ranking factors?
  • What will the Google 3-pack look like in 6-12 months from now?

What you’ll learn if you give a listen:

  • Why there is confusion around Google local business listings
  • Why local PR is important
  • Why the words used in Google reviews are important for your ranking

Key takeaways from the episode and more about Mike Blumenthal:

Need more local marketing tips? Check out our entire Guide to Local Marketing.

How to Get Found Using Ever-Changing Local SEO Tactics

Marketing Podcast with Mike Blumenthal
Podcast Transcript

People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard.

Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever.

It has shifted to become more of an integrated, foundational and strategic part of the overall marketing pie, but take it lightly or dismiss it and you’ll find yourself needing to pay dearly just to survive.

Here’s the tough part of about local SEO – Google pretty much sets the rules, keeps score, and owns the game, so they will continue to see how they can use local search rankings to make money – there is no getting around this fact, but savvy marketers are still finding gold by applying the techniques that allow them to show up in local and organic listings as the game is played today.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Blumenthal, the undisputed king of local SEO. Blumenthal is the owner of Blumenthals, one of the founders of Local U, as well as GetFiveStars, a review service that helps local businesses. He and I discuss the ever-changing world of local SEO and how you can keep up.

Blumenthal’s goal is to help local business do better and be better through feedback and reviews. He specializes in developing and assessing feedback and review strategies for location-based businesses, local search consulting, Google Maps, and local search optimization.

Questions I ask Mike Blumenthal:

  • What is the intention behind Google My Business?
  • What are the most important local ranking factors?
  • What will the Google 3-pack look like in 6-12 months from now?

What you’ll learn if you give a listen:

  • Why there is confusion around Google local business listings
  • Why local PR is important
  • Why the words used in Google reviews are important for your ranking

Key takeaways from the episode and more about Mike Blumenthal:

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This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.