Meenakshi Krishnan - Duct Tape Marketing

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Take Complete Charge of Your Content

In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall, the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Brands, big or small are slowly preparing themselves to deliver value added real-time contextual content with videos, images, GIFs and infographics.

Content creators and marketers get a chance to enrich their customers with a more personalized content, those that can add value to the brands and those that can stand out. The key point here is to keep appearing with different sets of quality content. But, the majority of the marketers are still lacking the confidence to take complete control of their contents. Campaigning such content is no doubt going to be complex.  Efficiency in creating contextual content, formatting them as per the need of their target audience, and distributing them through proper channel needs little homework.

Deliver Value; Business will Automatically Happen

Know Your Customer and Deliver Experience They Seek

Earlier, brands use to merely broadcast to a mass of audience about what they have and what best they can offer. Reach was accidental. Hope, believe, chance etc were the words that marketers use to rely on during that decade. Trends changed drastically over the years. In recent days, with social media marketing and other online marketing taking the upper hand, companies have a new rule to follow in this game. This digital transformation can have positive impacts on delivering personal experiences. They can now reach their existing customers and simultaneously build a new set of audience who show interest through targeted messages, visuals, and preferred contents. Joe Pine, a well-known author and lecturer, sees this move towards personal experience as a new beginning that has the capacity to bring consumers closer to the market. Marketers have a challenge now to consistently keep the audience informed and entertained. This trend is going to run throughout 2017 and may be further than that. So, exist where your customers are!!

Be Contextual and Generate Quality Leads

Marketers need to stop campaigning insensitive contents and stop being tone deaf. You need to hear your customers’ preferences and place your offerings based on several data insights and several other factors. Internet of things, connected devices etc are simplifying the campaign process as it lets marketers gain insights about the customers; their preferences; spending patterns etc.

Examine Contextual Clues Left For You

Marketing contextual content and showcasing your brand personality needs a tilted mindset. The trick lies in tracking the digital behavior of your customers. But once this process is done, it is easy for you to understand the preference of your customers and create content that people actually wish to search for. Contents that go to the social media channel can be tailored based on the type of channel too. The challenge is to be active both online and offline.

Keep the Customer at the Center

Inventive Contents

Prediction says that by 2020, 4billion people will be online. In future, consumers are going to be purely networked all time, considering the trend has already set in many parts of the world. Access to the networked audience is direct. Reach is more of search-centric. The reaction is quick and instantaneous. Publishing to such audience is easier as your content and communication can travel freely irrespective of border/ geographies and connect instantly. Marketers have to work on one brand positioning strategy that can go well with the global audience. Although this presents a huge opportunity, businesses need to work on a different level of operational tactics to understand the power of customers and to click with them instantly.

Sizing Contents As per Mobile-Only Consumers

Since smartphone ownership rates are increasing phenomenally, researchers indicate that soon we can see the percentage crossing 90% mark. The coming decade can see a substantial increase in the number of mobile-only internet users. This sure induces anxiety on every marketer as there is a need to prepare and assess the methodology to reach customers directly onto their mobile devices.

Contents are Well Discovered in Social Media

Social media adoption and usage are on the rise. This continuous growth of social media and the enormous number of people getting hooked to various social media platforms has paved way for easy promotion and distribution of contents. The latest report from Statista indicates around 2.34 billion social media users globally for 2016 and the number is indicated to touch 2.51 billion by 2017. Content developers and marketers need to understand the importance of generating fresh contents and simultaneously also understand the strategy behind the distribution of their contents. To make things simple, there are many social media management platform available which helps in managing the distribution of contents based on certain analytics to the right customer at the right time. The best way to get this done is to create the right impression with engaging contents and reach at the right time. Do not rush and get shabby, you need to time it well and be interesting. Social media managers and content developers need to strike a chord and work this out together. Identify the influencers as they have the authority in the social media dimension. For all you know, they can be the right bird that can draw the whole flocks!!!!

Content Creation Works Hand-In-Hand with SEO

By now, the majority of the content creators and marketers would have understood the importance of SEO – Search Engine Optimization. For all those, who still have not, then this is the right time to understand that SEO is alchemy. Contents need to have few factors that can generate signals in search engines. Search engines catch these signals quickly and mark such information with rewards and rankings.

  • Produce quality content
  • Have a reason which will grab the attention of your customers/users
  • Offer value
  • Focus on Keywords – Research on the search types of your customers and include such words in your contents.
  • Be fresh
  • If not overall, your content should have few factors that can create a vertical slice at least to the entire spectrum of interest.

Go Real-time

Real-time technology is interesting. It lets you reach your audience instantly and interact with them immediately after you publish your blogs, tweets or post a message. Such content allows you to portray yourself naturally, visually and at the same time also lets you pick clues from customers that can help you grow.

Learn, Iterate, and Innovate

Understand the technology. Commit to a quality and be consistent. The process will help you to learn your customers. Real-time is like rapid fire. They are too quick, instant. Size your communication well to keep yourself active and fresh. The coming years are going to be challenging. Be ready.

 


About the Author

Meenakshi Krishnan is a Content Consultant at OpenXcell, a pioneering Mobile App Development Company in India and USA. Technology inspires her and this has helped her author content on a variety of topics ranging from telecom, apps, healthcare communications and so on. She is currently working on global mobile app technologies reporting on diverse subjects. Prior to this, she was working for a technology marketing company based in Norwalk as a content contributor.

3 Killer Apps That Will Help You Take Your Office Wherever You Are

Smartphones and its technologies are becoming undeniable assets to businesses today. It is time to grasp the value of Mobile power and the value of mobile apps. Working on the go, or while you are holidaying is getting better these days. The stress of competitors, the need to take decisions instantly, the anxiety to close a deal anytime, the transaction that can happen anytime, the always required necessity to monitor your team for improved productivity, the finance that needs to be adjusted and many more pressures like these have been constantly pushing you to chase your office even on the go.

What helps you to put your office in your pocket? Just take advantage of some of the best apps that can help you to keep in touch with your office and track all details, monitor, manage, do business, make payments and so on while on the move. You can happily holiday and still run your office/business without any break. Few apps can give you unlimited opportunities. Make use of these apps and solve all your skill gaps even on the move.

#Cloud Business Management App

Netsuite – One single app to keep you connected with your finance, commerce, and customers.

Available for both iPhone and Android users, this is one solution for all business size, industry and role. It is a unified business management suite, covering ERP/Financials, CRM, and ecommerce. It is a single app that connects financials, customers, and commerce. Where ever you are, you can access to all business information of your organization and take actions as you go. It is simple yet easy to use.

# Operations Management App

NimbleCRM – Customer relationship management while on the go

It is easy to get trapped in any of your work activity trap if you fail to have a management strategy. You need to have visibility and complete connectivity if you wish to serve your customers better. No worries. You have an app for that. Nimble is one of the top rated social sales & marketing customer relationship management apps available today. With Nimble, you can have your team customer engagement including contacts, calendars, emails, social interactions etc., all at your fingertips. NimbleCRM now can be integrated with MailChimp, an app for email marketing. Through this facility, Nimble CRM sales team can easily get a glimpse of what their customers, leads, prospects or suspects are clicking on or opening in target marketing emails sent by the Marketing team in MailChimp. With just MailChimp app too, you can quickly look at how your campaigns and lists work even while you are away from your office.

# For Social Media Marketing

Buffer-Social media Scheduler

Time is one thing that cannot be recovered once it is gone. So be productive even when you are away from your office. Social media is one big sucker these days. Managing them wisely for your branding, promotion helps you save your time. No worries, there are a number of apps for that. One such high rated one is Buffer. You can promote your business and engage your communities easily with Buffer even if you are away from your office. Launched in 2010, Buffer is a fantastic scheduler for all your social posting. It works well with Facebook, Twitter, LinkedIn, Google+ and Pinterest. It frees you from the hassle of scheduling every single post separately. Available for both Apple and Android users, the app allows your team to work together, connect to more profiles, schedule posts in advance, and even analyze data generated by your followers. This app helps you to connect and optimize social media marketing easily and conveniently.

# For Ecommerce Analytics

Abondo- At a glance of ecommerce statistics

If you are running an ecommerce business, then this app can be the right choice for you. Information is a key to be successful in any ecommerce business and converting information into insight is wise. “You can’t just open a website and expect people to flood in. If you really want to succeed you need to create traffic,” said Joel Anderson, CEO of Walmart in one of his statements. Abondo is one app that gives you ecommerce statistics at one glance.

# For Google Analytics

Dashboard

Achievers make informed decisions – and informed decisions make achievers. Visualizing and analyzing real-time data is critical for any business today to make decisions. With the right metrics, you can turn data into information and capture your revenue. There are apps that can help in pulling real-time data from multiple sources. Dashboard is one such app. It has a top rating in the app store. Fast, quick and real-time google analytics conversions and metrics – wherever you are. It helps you to monitor your business performance and success on the go, set targets for your KPIs, track target values for main metrics, add custom conversions and access to over 90 plus reports.

# For File Sharing

Google Drive

Google Drive is one place where your files are safe and allows you to access and share files, photos, documents, designs, videos, recordings etc anywhere and at any time. Your storage and access depend upon the cloud storage plan that you choose. Your storage can be expanded to Drive, Gmail and Google photos. The app works with Google. You can save any attachment to drive and access and share them anytime, scan documents and save it as PDFs in Drive. Go ahead and make a presentation while you fly too.

Evernote

Dump all your notes in one place. You can still be organized. This app lets you make a note or capture them and access anywhere on all your devices. Your notes can be just a scribbled note, a formatted text, a photograph, webpage, voice memo and so on. Drop all of them into Evernote and access or share them as you want them.

# For Invoice / Accounting

FreshBooks

No more excuses like “my dog ate your invoice,” “our boss in on a holiday,” “your invoice is unethical,” “I am not well to come and collect the invoice,” and so on….
Developed specifically for small business owners, FreshBooks app makes your accounting simple, intuitive and online. It is cloud based and lets you send invoices easily, track time and capture expenses effortlessly. Reporting and accounting have never been so easy. With FreshBooks, there is no stress on expenses and invoicing and even a non-accounting person can handle this app well and get their job accomplished. Easy to use, get paid fast, raise invoice quickly and share them, get organized and save time. The best part is you can do all these anywhere and completely away from your office too…

Zoho Invoice

Zoho Invoice is yet another top rated invoicing app that helps you to send invoices, accept payments, send reminders, and even accept card payment online. All – quickly and easily on the go. Automate and save time.

# For Instant Recruiting

Workable

Recruitment is the only department where multiplication and division mean the same… What makes your recruitment process effortless? There are few apps for that. Workable is a recruitment app that will help drive efficiency in hiring the right candidate. Used widely, this app allows you to post openings instantly, track applicants, compare candidate and collaborate, mass mail, integrate with Gmail, import reports / database, hire on the go. Simple and yet a functional app that makes recruitment totally hassle free.

# For Customer Support

Freshdesk

This is one tool that will help you support your customers wherever you are. Moreover, it lets you integrate with your CRM or order management system thereby letting you provide contextual support anytime and anywhere. Handling customers, managing their refunds, returns, queries are easy with this app.

# Workflow Management – Project management

Asana

Gone are the days where you say “I am not the only one to be blamed!”It is no more herding cats. Good control reveals problem early – a strategy for project management. Asana is a project management and collaboration app that lets you manage your team, share information, organize schedules and track the progress – all from one single app. You can also leave feedback, upload attachments and comment on each progress too. Easy to use, Asana is an app that keeps you updated with the progress of all tasks that you assign your team member.

# For Video Conferencing

ClickMeeting

This is one popular app that lets you have your online meeting anytime and anywhere. ClickMeeting is one of the top-rated mobile apps that let you schedule a meeting, host and even be present in a meeting online via any Apple, Blackberry or Android devices. Moreover, you can even share your screen, manage presentations, record your meeting and highlight certain parts of the presentation. With some of the best collaborative tools, the app can be the best tool to conduct a meeting while you are away from your office.

# For Finance Management

Yodlee

Keeping track of expenses, money flow, banking transactions etc can be challenging. But with the right apps, you can efficiently control your business finance even while you are away from your office. Yodlee is an app that works well with online and mobile banking portals allowing you to manage your finance on the move. It lets you to easily manage your cash flow, visualize future transactions and also plan for upcoming expenses well ahead.
Last in the sequence but no last in the importance…….

# Zero Distraction Apps

QualityTime

All work and no play make Jake a dull boy…Working during your holidays or away from your office can be excellent with all the apps that i discussed here. But, in case you reach a brim and feel like having your personal time, no worries, you have an app for that too. Serious. QulaityTime is one amazing app that locks your smartphone for a stipulated time set by you and restricts you to have an access to your own phone. Just select the time and hit the start button. Time to relax….

If you liked this post, check out our Guide to Managing Your Small Business Finances.

Meenakshi KrishnanMeenakshi Krishnan is a Content Consultant at OpenXcell, a pioneering Mobile App Development Company in India and USA. Technology inspires her and this has helped her to write contents on varied topics ranging from telecom, apps and healthcare communications and so on. She is currently working on global mobile app technologies reporting on diverse subjects. Prior to this, she was working for a technology marketing company based in Norwalk as a content contributor.