Podcast

Finding and Selling to a Hidden Influencer

Marketing Podcast with Matthew Dixon The way people buy has changed just about everything about sales and marketing today. The way people buy in B2B has grown so complex that just understanding the buying landscape is half of the battle. ...

 Read More

Podcast

7 Obligations of the New Sales Manager

Marketing podcast with Matthew Dixon photo credit: Niccolò Caranti via photopin cc I’ve been spending some time writing about how the job of sales has changed dramatically over the last few years. In recent posts I outlined what I called ...

 Read More