Martha Beck - Duct Tape Marketing

Tag Archives for " Martha Beck "

2 How Do You Keep Your Vision Alive

Marketing podcast with Martha Beck

It’s a tough enough thing to scratch out a vision for your business and perhaps even tougher to keep it alive.

Vision

photo credit: Mozzer502 via photopin cc

As the owner of a business you’re expected to create the vision, impart it on the troops and hold them accountable for bringing it to reality. But who does that for you? Who reminds you when you’ve veered off course, who helps you think bigger when everyone around you is doing the opposite?

No matter how big your dream or vision is you need someone to hold you accountable to take the leap of faith that makes it real.

I’ve focused my content this month on coaching and consulting and my guest for this week’s episode of the Duct Tape Marketing Podcast is Martha Beck. Beck is undoubtedly one of the most well-known life coaches, author of multiple books, including Finding Your Own North Star, columnist for Oprah’s O magazine and all around fascinating human being.

In this episode she shares her coaching model and point of view about success.

I posed some typical questions small business owners wrestle with when it comes vision and accountability and if you listen closely you’ll hear me getting pushed to take my own leap of faith.

Here’s what an effective coach can do for you.

  • Push you to discover why you do what you do
  • Help you uncover the things you need to give up
  • Unlock how you get off your current plateau
  • Show you how to make money doing what you love
  • Help you dream bigger and get clearer

Here’s my advice – hire a coach. Share you vision, ask them to push you and make you keep your vision alive.

Thanks Martha!

2 Finding Your Way In the Wild New World

Marketing podcast with Martha Beck (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device.

The way that many people still think about work has its roots in the Industrial Revolution where workers were told to go to a place at a certain time and perform work to specific requirements until such time as the whistle blew signaling a time that we could now go home and be with our families.

This concept of work then led people seek ways to create boundaries and balance that would allow them to then have a more fulfilling life outside of work. In many instances this simply led to an emotionless workplace where the clock was to be punched.

The world has changed so radically over the last decade that the entire concept of work, and certainly the concept of workplace, has be been altered forever – the question though is have we caught up with these changes?

The grand opportunity that exists today is that because you can choose to work in just about any way that suits your life, their is no reason to do work unless it feels like art to you. There’s no reason to separate work from the things that charge and energize and fulfill you emotionally and spiritually.

My guest for this week’s episode of the Duct Tape Marketing podcast is Martha Beck, life coach and author of the new book Finding Your Way in a Wild New World: Reclaim Your True Nature to Create the Life You Want. Beck is a columnist for Oprah’s O magazine and was a frequent guest on her show over the years. One of Beck’s earlier books, Finding Your Own North Star should be required reading for every college student and perhaps every parent raising those college students.

My favorite line from the interview is this: Love sells better than hate. Beck was talking about how your approach to what you’re doing has a tremendous baring on the success of the venture. If you don’t enjoy your work, it’ll show. If you love what you’re doing people will be attracted to that.

So much of the belief about what is work and what our relationship to work should be is beaten into us as small children by school systems and even well intentioned, but equally battered, parents that breaking free sometimes takes years.

My firm belief is that if you don’t find a relationship with what you do for a living that also serves what you do for life, you’ll constantly struggle with a false sense of teetering imbalance.