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7 Join Guy Kawasaki, David Meerman Scott, Chris Brogan and Me

On May 6th at 9am PDT I will be joined by Guy Kawasaki, author of Art of the Start, Chris Brogan of ChrisBrogan.com and David Meerman Scott, author of World Wide Rave to discuss taking your brand online. This is the fourth in a series of five webinars brought to you by HP, creators of MarketSplash and the Creative Studio – online tools to make your marketing simple, professional and affordable.

guy kawasakidavid meerman scottchris brogan

I’ll be asking this all-star panel to cover many of the strategies and tactics that small business owners need to consider and tap on the way to creating a total web presence.

In today’s rapidly evolving world of marketing, few things are more important than being found online when and where your prospects are looking

For most small businesses a website is an acknowledged part of being in business, but it’s not enough.

In this session we will dive into

  • Ways to create and spread content that gets read and found,
  • How to take advantage of local and social search
  • How to make online PR work for your business
  • Optimizing online brand assets such as social profiles
  • Social networks and other online marketing outposts
  • Monitoring and measuring your brand online

This is a rare opportunity to hear from some of best and brightest online. We’ll keep it fast moving, cover lots of practical tips, and reveal all of our favorite online tools- come ready to take a ton of notes. We’ll be taking questions live too, so start thinking about what you might like to ask Chris, David, Guy and me.

Register for the free event here and receive reminders as well as a link to the recorded archive.

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3 HP Introduces Small Business Marketing Tools

Market SplashHP launched something called MarketSplash this week and I think it looks very promising and presents a very interesting path for the computer giant. No longer content to depend solely on computers and printers, this initiative allows them to go much deeper into the small business world by provided marketing services.

The MarketSplash program uses HP’s design capabilities brought on through the LogoWorks acquisition and adds the ability to design and print directly from MarketSplash. Business Cards, Letterheads, Rubber Stamps, Web sites and postcards all appear on the initial interface.

“MarketSplash helps small businesses create the high impact look of a big company without requiring the resources of one,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “As part of our Print 2.0 strategy, MarketSplash helps customers easily and affordably access professional design services from the web and print how, where and when they want.”

Once you select and personalize your designs you get several printing options including printing from their own printer, receiving their order via mail delivery, or picking it up at any Staples Copy and Print center in the United States.