Marketing Podcast with Dr. Jason Selk In this episode of the Duct Tape Marketing Podcast, I interview Dr. Jason Selk. He’s a performance coach who works with business executives and athletes as a director of mental training for the St. ...
Marketing Podcast with Sarah Santacroce In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a ...
I find that the word marketing is burdened with a tremendous volume of confusion. For some, marketing is branding, while others view marketing merely as sales or growth. Still others simply lump anything that has to do with getting and ...
photo credit: FACEBOOK(LET) Back via photopin (license) Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ...
The Marketing Hourglass is a powerful tool to map out your marketing efforts in a way that makes sense to everyone in your organization. Most marketers view the customer experience as a funnel, but we at Duct Tape Marketing know that the ...
Marketing Podcast with Erica Dhawan photo credit: Borneo in the Morning via photopin (license) There was a time when people toiled away in remote suburban garages hammering out their big idea. Many of the world’s greatest companies and innovations happened ...
