I use the idea of hero a fair amount when I talk about what we do. I don’t use it in an egotistic way, more aspirational really than anything. I think aspiring to be a hero to someone is a ...

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Marketing podcast with Ramon Ray (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) So much of what we do in business today can be ...

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Marketing is about telling stories and few things tell a story faster than a picture. In fact, images are growing faster than any other form of shared content online due in large part to the tremendous growth of camera equipped ...

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Mister Rogers frequently told his audiences, “It’s hard not to like someone once your know their story.” I latched onto that phrase the first time I heard it because I think it delivers a powerful business lesson. People connect with ...

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The best stories often illustrate one simply truth for the reader and in doing so can illuminate an idea, a principle, or belief in far greater fashion than an overt statement to the same effect. I believe this notion can ...

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