The title to this post is a question I receive often. So many people want to start their own business these days but, are at a loss as to what to do. It’s a tough question really and one that ...

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Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and ...

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The preposterous sounding title of this post is a direct quote from the lips of many a small business owner I have encountered. The root of this problem of course can be summed up nicely in something known as Parkinson’s ...

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To get to the heart of the question in the title I guess we first need to agree that a marketing plan is an important small business tool. I think it’s essential and here’s why. Creating a marketing strategy that ...

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