Marketing Plan Pro - Duct Tape Marketing

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2 Back to Fundamentals Webinar

I’ve teamed up with my partners at Palo Alto Software to present a webinar for businesses interested in taking small action steps today that will pay off big tomorrow.

Simple Marketing Tactics That Pay Off Big in a Slumping Market is a free webinar scheduled for Wednesday, February 11th at 12 noon Central Standard Time.

I will touch on topics such as attracting all the clients your small business can handle, how to work with clients who value what you have to offer, and how to significantly increase what you charge for your services.

For more information and to register for this event

9 Free Sample Marketing Plan Resource

Free Marketing Plans

I happen to think that a marketing plan, one that you use as a plan of action, is an essential tool to guide your business to achieve your vision. That’s why I partnered with Palo Alto Software to create Marketing Plan Pro powered by Duct Tape Marketing. But, that’s not really the reason for this post.

The real reason I bring this up today is to point out a killer resource from Palo Alto that you may not be familiar with. The site is called mPlans and it’s full of sample marketing plans and other great start-up advice for just about every imaginable industry.

When writing a marketing plan you do want it to be original and authentic, but having some sample plans to use for guidance can help you get going.

1 Two Great Software Titles, One Great Price

As you may know I have partnered with Palo Alto Software to produce a marketing planning software based on my Duct Tape Marketing System and book. The software is very practical and functions more like an action planning tool than a document creation tool. It is called Marketing Plan Pro powered by Duct Tape Marketing and early reviews have all been very positive.

I’m also a fan of ACT CRM software from Sage. There are lots of choices in this category these days but ACT!2009 is still one of my favorites for small businesses.

So, have I got a deal for you! Palo Alto has bundled these two great titles and is offering the bundle at $150 off the price to acquire the two separately.

Sorry for the overtly commercial message here, but I just had to share this with you.

Buy Marketing Plan Pro and ACT!2009 for $150 off

2 Marketing Plans Don't Have to Be Boring

Marketing Plan ProAs you may know I’ve launched a marketing planning software tool called Marketing Plan Pro powered by Duct Tape Marketing. The approach we took to create this (with the help of Palo Alto Software) was to make it something completely different from anything out there.

As feedback starts coming in, comments like the below make me think that perhaps we accomplished that goal.

“I love the perspective you’ve added to this software. It’s new, simple, convincing and, most of all, fun. I’ve been working on marketing for the last 15 years and I can tell you that the classic way of developing a marketing plan is really a bore.” ~ Javier G Longo

Go check it out and get $25 off for being such a great Duct Tape Marketing reader!

4 New Marketing Action Planning Tool

Marketing Plan ProI have been working with Palo Alto Software for almost a year now to write a marketing plan software based on the Duct Tape Marketing system.

I am thrilled to be able to announce that Marketing Plan Pro powered by Duct Tape Marketing is now ready to go.

This tool is literally ripped from the streets of the real small business world and features the practical (read non-academic) approach at the heart of Duct Tape Marketing.

I think you’ll find that we’ve taken a different approach with this release and built it to be a tool you use for planning AND action. The plans you build with Marketing Plan Pro charge you with coming back and changing and updating your plans based on results. The program gives you guidance, action steps and advice needed to implement your plan.

The program is flexible enough to be used by any size business at any point in the life of the business. We even created a simple 30-minute plan because I know that a tool like this isn’t worth much unless the user can and will use it. You can always add components to create more comprehensive plans once you get started.

Every copy of Marketing Plan Pro powered by Duct Tape Marketing ships with a copy of my book Duct Tape Marketing as well. In addition, Duct Tape Marketing Coaches around North America are available to help you create and implement your marketing plans using the software are a guide.

I have to say, it’s pretty cool having my own software title! Let me know what you think.

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