I spent this past weekend with a group of Duct Tape Marketing Consultants determined to gain a better understanding of how to use metrics to guide our own business and increase the value we bring to client engagements. Perhaps the ...

Read More

Marketers need to measure a lot of things in order to get better. Not everyone does and those that do sometimes measure the wrong things. photo credit: aussiegall via photopin cc The obvious things like leads and sales revenue are ...

Read More