The best stories often illustrate one simply truth for the reader and in doing so can illuminate an idea, a principle, or belief in far greater fashion than an overt statement to the same effect. I believe this notion can ...

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Most marketing materials suffer from too much focus. Now, I’m a big fan of focus when it comes to message, but it’s the delivery of that message that needs to be flexible. Here’s what I mean. Within the very same, ...

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