marketing consultant - Duct Tape Marketing

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11 5 Reasons to Hire a Marketing Consultant Even Though You Don’t Want To

I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to hire a consultant.

Consultants aren’t magicians. Don’t go looking for someone to fix your marketing if your product doesn’t make sense. Don’t expect a consultant to swoop in and get you more clients if you don’t have a methodology that allows you to stand out. And finally, don’t hire a consultant so you can abdicate the all-important role of marketing to an “expert.”

A really good consultant won’t take your money unless they believe they can actually help you and, no matter what you believe your burning need is, you should hire a consultant to help you in the following five areas first and foremost.

You need a real strategy

A good consultant will demand that you spend time building a firm foundation based on strategy before proposing a series of tactics aimed at lifting traffic. Until you find a way to change the context of how your ideal customer views what you do and in effect render the competition irrelevant, you’ll find that your marketing efforts never seem to build momentum.

You need fewer objectives

A good consultant will help you determine your highest payoff work and your most pressing objectives based on where you want to be in a year, in three years, in five years – not next week. And, a good consultant will make sure that the number of priority objectives at any given time stays very, very small.

You have resource gaps

Sometimes in the “do it all yourself” world of small business it’s difficult to spot the areas that require outside help. You may be able to set up your newsletter, add plugins to WordPress and clumsily create header graphics for your social media profiles but is this work actually robbing you from focus on higher payoff work.

Sure, those things above might need to be attended to, but a good consultant will help you stop doing the things that are better handled by others. In fact, they might just help you become the CEO again!

You need to fix your conversion

This might be my favorite. Too many business owners, and sadly some consultants, focus on traffic and likes when the highest priority should be conversion. When you can figure out how to get visitors to your website and prospects that respond to your sales presentation to buy you can build a significant business.

Once you have conversion trending upwards you can buy traffic confident in the fact that you can bank on conversions.

You can’t stay focused

One of the dirty little secrets of consulting is that a part of you simply needs someone to hold you accountable – someone to help you document your goals and objectives and then whack you with some sort of a stick when you wander off into new ideas and social networks, because staying focused seems way too boring.

A part of this is accomplished through nagging and set appointments, but the greatest gains are achieved when your focus starts to produce results. A good consultant will demand metrics tied to objectives and help you process and understand to the overarching value you’ll derive by hitting your goals.

Okay, now you can go and check email and play around on Facebook for a bit, but tomorrow it’s back to rocking your marketing plan.

Looking for some marketing help? Here’s the directory of Duct Tape Marketing Consultants – a group of independent consultants and agencies all practiced in the Duct Tape Marketing System.

12 Duct Tape Coaching or Going It Alone

One of my long-term missions is to build a network of small business marketing consultants that are equipped to install the Duct Tape Marketing system and essentially bring an end to all small business struggles.

I admit it’s an ambitious mission, but I love helping small business and so I created the Duct Tape Marketing Coach Network. This growing global enterprise uses our tools, systems, brand and network to create a marketing coaching business and attract small business owners that like the idea of a marketing system.

Occasionally I conduct live Discovery calls to help marketing professionals understand the benefits of joining a network like ours vs. going it alone. I’m conducting one of these call today (Aug 31st) at Noon CT (world time check) and invite you to join if this idea holds any appeal. Register for the call here.

24 Coach vs. consultant

Are you a coach or a consultant – does your business hire coaches or consultants?

The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon the definition one uses of each.

To me a coach is charged with holding a client accountable to stated actions, goals and courses while a consultant is more likely to feel empowered to set the course of action. In my mind there probably is no pure definition because a marketing coach or a marketing consultant, for instance, doing the best they can for a customer, will likely fall into a hybrid service to get the ball moving forward in any way possible.

Whatever you call it, there is no doubt that having a trusted adviser, one that calls BS when it needs calling, is one of the most valuable assets an entrepreneur can obtain.

While I am on the subject this might be a good place to invite you to join my live Discovery call and learn about the opportunity to become a Duct Tape Marketing coach. The call is today (4/30) at 2pm CDT Enroll here to join me

So, what’s your definition of coach of a consultant – or do we do a disservice to both trying to label and define the practice?