I’ve been screaming from the rooftops for years now that marketing is a system, in fact it’s the most important system in any business. But, the word system can cause some to become very rigid in their thinking – “we ...
Marketing podcast with Gary Vaynerchuk (Click to listen, right click and Save As to download – subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Gary Vaynerchuk. Gary has captured attention with ...
Small business owners resist creating marketing strategy like many resist getting their teeth cleaned. Over the years, I’ve discovered why this is: An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing ...
If you’ve read this blog for any amount of time you know that my definition of marketing is getting someone who has a need to know, like and trust you. And that’s precisely why I give Chris Brogan and Julien ...
Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and ...
Every time I speak to groups of small business owners I tell them that, when it comes to marketing, I would just as soon see them do something ordinary, day in and day out, than something that seems spectacularly great ...