I’ve been screaming from the rooftops for years now that marketing is a system, in fact it’s the most important system in any business. But, the word system can cause some to become very rigid in their thinking – “we ...

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Marketing podcast with Gary Vaynerchuk (Click to listen, right click and Save As to download – subscribe now via iTunes For this week’s episode of the Duct Tape Marketing Podcast I visited with Gary Vaynerchuk. Gary has captured attention with ...

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Small business owners resist creating marketing strategy like many resist getting their teeth cleaned. Over the years, I’ve discovered why this is: An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing ...

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If you’ve read this blog for any amount of time you know that my definition of marketing is getting someone who has a need to know, like and trust you. And that’s precisely why I give Chris Brogan and Julien ...

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Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and ...

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Every time I speak to groups of small business owners I tell them that, when it comes to marketing, I would just as soon see them do something ordinary, day in and day out, than something that seems spectacularly great ...

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