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34 SEO

SEO Is Not Really That Complicated

LotusJumpSo, I know this post will draw the ire of some SEO folks, but that’s alright, some need their ire drawn. SEO can be a complex science and there are those, Aaron Wall and Lee Odden come to mind immediately, that have much to add to the field of SEO when it comes to highly sophisticated implementations.

In my experience however, the typical small business need only focus on three things to greatly improve their chances for showing up in search results for key phases. (There are many, many things that can be done, but get your head around these three first.)

1) Consistently create education based content that is optimized for important keyword phrases – another way of saying this might be write lots of useful information in blog posts and work the phrases that people might use searching for your business or the problems you solve in the title of the posts.

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33 Great SEO Tool on Sale Today Only

LotusJumpI just stumbled upon what looks like a very cool do-it-yourself SEO tool and for today only I get to offer it to my readers for $10/mo for life – this offer ends at Midnight PST today. (It’s usually $99/mo – I don’t think I would pay that much, but at $10/mo it’s a steal. By the way, I am using this tool, paying $10/mo, and passing this discount on to my readers, but I don’t profit at all from your sign-ups.)

The tool is called LotusJump and it’s very simple and very useful. You enter the URL for your site and three key search phases. The tool then presents you with a list of tasks that fall into categories such as building high-quality competitive backlinks, buzz, content and directory listings. The thing I like the most about this is that it’s not simply a list of tasks, each task comes with the “how” built right in. You simply click and follow the instructions. The tool also learns over time and keeps presenting new and ever more relevant tasks.

    Here’s a mini-sample of tasks it lists for me.

  • Build a backlink at michelemiller.blogs.com – marketing – Competitive Backlink
  • Post a comment at cindyking.biz – marketing – Buzz
  • Write an article on MSN Groups – marketing – Content-building
  • Submit www.ducttapemarketing.com to MavicaNet – Directory submission

I just love how simple and direct it is. Do this, do that. For people who don’t really know how to find this kind of road map, this is a gold mine – for people like me, who know how, but sometimes don’t want to take the time to dig up the road map – it’s still a gold mine – in fact, using this tool, you can delegate your SEO activities to just about anyone.

There are lots of options out there when it comes to getting your website to rank higher in the search engines, but this simple tool really shines when it comes to ease of use and low cost. Watch this short movie at lotusjump to see how it works.