Loren Feldman - Duct Tape Marketing

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4 Talking Small Business With the New York Times

Marketing podcast with Loren Feldman (Click to play or right click and “Save As” to download – Subscribe now via iTunes

The world of traditional publishing has changed dramatically over the years and more and more publications are looking for ways to expand their coverage of small business as a way to pick up additional readers in this growing area.

On that note, my guest for this episode of the Duct Tape Marketing podcast is Loren Feldman, Small Business Editor of the New York Times. The Times, a long established publication, has picked up its coverage of small business dramatically, particularly in the online space.

The You’re the Boss blog is a great home for information written for and, in some cases, by small business. It is further billed as a place where business owners can compare notes, ask questions, get advice, and learn from one another’s mistakes.

One of my favorite projects on the site is a user generated video feature called “How I Saved My Company.” Readers are asked to submit videos where they talk a little about their business, explain how they got into some form of trouble and how they saved their business. These are some pretty candid stories and offer inspiration and a chance to get a bit of exposure for you business on the site.

When asked the “What’s the best way to pitch a story to Loren” question – he offered:

  • Make sure you’ve read what were doing here and
  • Give me something fresh, something I haven’t seen

Many folks are claiming that print is dead and when asked Feldman offered that in his world that the New York Times is no longer a primarily print publication. According to Feldman, the New York Times publishes far more words online than in print.

The world of print has certainly changed and as someone that enjoys the occasional magazine and newspaper I hope the evolution of small business coverage continues to grow.