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5 Oddly Correct Way of Doing Business – Local Color Video

This Local Color video, featuring creative small businesses around the globe, is part of a marketing series sponsored by HP

Leaving the crush of the 9 to 5 corporate world to take up a craft you’re passionate about is something countless individuals yearn to do. Gregory Kolsto of Oddly Correct Coffee Roasters in Kansas City realized that if couldn’t work for a company he could believe in 100% he would have to create one.

Photography and Filming by Brandon Hill Photos

Oddly Correct hand prints its coffee bag art and signage giving the package a unique look that attracts small gift stores and boutique that appreciate the blurred line between art and coffee.

On Friday’s the staff takes to the neighborhood on bikes to deliver freshly roasted coffee beans to area residents.

12 Think Like An Editor

I’m writing a series of posts over at Colourlovers for HP and what follows below is an excerpt from today’s post. I’m also doing some fun video interviews with real small business called Local Color.

So often content producers have no real plan. If they write a blog they simply decide that day what they plan to write. First off, this makes the writing process more difficult and makes repurposing much harder.

Effective reuse comes from planned reuse. The best tip I can give you is to sit down once a month or so and create an editorial calendar. This allows you to create some goals, but it also allows you to think big picture about what needs to be written to create a body of work that will have multiple uses.

You can always slip hot topics into your calendar on the fly, but you’ll find that if you do keyword research for your industry and use that list for topic focus, you’ll get far more bang for what you write and you won’t feel nearly as much pressure always trying to come up with topics.

Read the rest here