No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Using a tool ...

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I am attending the Marketing Sherpa Email Summit in Miami today and will be making frequent mobile posts from the sessions. Stephan Tornquist from Marketing Sherpa opened the conference with some research findings. Email marketing’s picture in general is fading ...

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