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86 My Social Media System


At a recent social media workshop a participant asked me to reveal my social media routine – how I track, converse, communicate and otherwise curate all my various social media activities. I paused to think about it for a while because I never really considered what I do a routine, but it occurred to me that, in fact, I do have a systematic approach to social media. (No surprise really, I’m a systems thinker and I just do it habitually – ask my wife, I have a system for making the bed and loading the dishwasher.)

I do think that participating fully in social media as a business and marketing strategy requires discipline, automation routines and a daily commitment. Now, you’ve got to balance that with the fact that much of your activity is about building long-term momentum and deeper networks and that doesn’t always make the cash register ring today. So, some of what I do won’t be right for all, but I thought I would share my systematic approach in the hopes this may reveal some tips that make your experience more fruitful. (I won’t take the space in this post to explain what all of the tools are that I mention, I’ve probably written about most, so try my search box above.)

    Twice-daily

  • Check twitter via Tweetdeck – preset searches for @ducttape, john jantsch, and duct tape marketing – respond as I see fit, follow some @replies that seem appropriate.
  • Scan mybloglog – I obsess over traffic, but this reveals trending links and stumble surges in real time so I can react if appropriate.
  • Respond to comments on my blog
    Daily

  • Write a blog post – RSS subs get it, twitter tools sends to twitter, Facebook gets it, FriendFeed updates
  • Scan twitter followers for relevant conversations to join
  • Scan Google Reader subscriptions to read and stimulate ideas
  • Share Google Reader favs – these publish to Facebook and you can subscribe
  • FleckTweet any blog pages from my subscriptions that I love – this goes to twitter
  • Bookmark any blog pages from my subscriptions that I love – delicious using Firefox plugin for right click posting – this goes to FriendFeed
  • Stumble any blog pages from my subscriptions that I love – this goes to Facebook and FriendFeed
  • Scan Google Alerts for my name, brand and products – in Google Reader as RSS feed – respond as appropriate
  • Add comments to blogs as appropriate – mostly response types – Google Reader and BackType
    Weekly (end)

  • Scan LinkedIn Questions from my network and respond when appropriate
  • Scan delicious, digg and mixx popular and select bookmarks for content ideas and trending topics
  • Consciously add comments to conversations I want to join – hot topic focused
  • Join one twitter hot trend conversation if appropriate – search.twitter.com shows these in real time
    Monthly

  • Check MrTweet for new twitter follow recommendations
  • Scan Amazon’s upcoming and new releases for authors to interview on podcast (the big names seem more accessible with a book release coming!)
  • Post a press release with social media links to PitchEngine or PRWeb (this changes depending on what’s going on, but at least monthly.)
  • Strategize on ways to repurpose and repackage any and all of this in ways that make it more accessible to another audience.

For some this just seems crazy – others will notice some obvious glaring holes in this system – the point though is the system approach. Set your system up and work it, day in and day out, whatever that means for you, and then you will start to understand the vital role that social media can come to play in your overall marketing strategy.

This is my way and one way only – please share your tips for managing the beast!

24 Don't Be Boring

The title of this post is one of my three marketing rules to live by, so from time to time I like to make reference to examples, good and bad. (Full rule list: Don’t be rude, don’t be boring, give to get)

I rarely rant on this blog, but I just can’t take it anymore. I like LinkedIn and think it’s a great place for businesses to network – it’s worth the work it takes to get a return on time spent.

But, and this is the part that irks me, when you send out requests to connect with folks – never, ever, ever use the default – I’d like to add you to my professional network on LinkedIn. This is very much like saying – I don’t really care about you enough to write something personal and by the way, I’m really boring and unoriginal. (OK, I know some people don’t even realize they can change the default message, so this is your wake-up call.)

I accept most every connection invitation I get, but I can tell you this, I rarely pay any attention to the one’s that are not personalized.

If you want to stand out using a tool like LinkedIn take the time to craft something personal, or at least something halfway witty. This goes for any network or networking you employ.

29 Do Social Network Profiles Help Your Business?

Sometimes people question the benefits of belonging to multiple social networks and building out all those detailed profiles on each.

I don’t know that I want to use this post to try to convince you on all the long-term merits of doing so as to simply point this out and let you draw some of your own conclusions.

John Jantsch on business exchangeGoogle my name – John Jantsch and you will find some of my various websites (good), some interviews I’ve done on other sites, and, as of this writing – my profile on LinkedIn, Business Week Exchange, and Facebook – all on page one of the Google results.

So, what does that mean? Well, this value could be debated by some, but from a pure reputation management standpoint, I own the content on those profiles, so that could be good thing.

So, what do you find when you search your name?

5 LinkedIn Joins the Application Craze

LinkedInLinkedIn announced publicly that they are adding a great deal of functionality to their platform by offering a directory of applications. Applications allow user to extend the usefulness of their profiles and networks and allow third-party developers the creative freedom to leverage LinkedIns very large user base.

Facebook has used this strategy very effectively.

I believe this is not only a necessary step for LinkedIn long-term, it will make individual use much more powerful.

Some of the examples of the first round of applications include:

Work collaboratively with your network.

  • Box on LinkedIn: Share files and collaborate with your network.
  • Huddle on LinkedIn: Private workspaces to collaborate with your network on projects.

Share information and keep up to date with your network.

  • Amazon on LinkedIn: Discover what your network is reading.
  • TripIt on LinkedIn: See where your network is traveling.
  • SixApart on LinkedIn: Stay up to date with your network’s latest blog posts.

Present yourself and your work in new ways.

  • Google Docs on LinkedIn: Embed a presentation on your profile.
  • SlideShare on LinkedIn: Share, view and comment on presentations from your network.
  • WordPress on LinkedIn: Promote your blog and latest posts.

Gain key insights that will make you more effective.

  • Company Buzz by LinkedIn: See what people are saying about your company.

If you are a LinkedIn user already, you will find lots more to do here. If you haven’t tried LinkedIn, now might be a good time.

31 Top 10 Business Applications for Facebook

Introductions ApplicationIn its very generic, vanilla form, Facebook is just so-so as a business tool. Lots has been written and said about its use for business, but to me the real power comes when you hang the proper accessories, known as applications, on it and really trick it out for business and professional use.

There are thousands of application available with one click once you have a Facebook profile. But, don’t get caught up in adding every goofy dodad, just because you can. Think logically about your goals for being on Facebook and then choose the tools that will help your communicate, achieve and amplify those objectives.

Here’s a directory of Facebook applications

And, here are my favorite applications for business use.

  • Telephone – With Telephone you can call, send and receive voice messages through Facebook, just like having voicemail on your phone. All you need is the application and a microphone and you can start sending messages to your friends.
  • Slideshare – SlideShare is the world’s largest community for sharing presentations. You can upload your own PowerPoint, OpenOffice, Keynote or PDF files and view presentations shared by others. This is a great way to spread thought leadership and expertise through presentations you may have delivered locally.
  • CircleUp – For Groups and Events is a lightweight collaboration app for groups and events. This tool facilitates some of the communication needed to promote your group activity and events on Facebook and elsewhere. This is particularly useful if you’ve created and maintain your own group on Facebook or often promote teleseminars and workshops.
  • Free Conference Calls – Use Free Conference Calls to organize a business meeting on the fly. With free conference call you can call in from anywhere; your home, mobile, Skype, or any VoIP service. Using this app inside of Facebook can help make some immediate connections a little deeper.
  • Facebook Video – Facebook Video provides a high-quality video platform for people and pages on Facebook. With Video, you can upload video files, send video from your mobile phone, and record video messages to your friends. This application is so easy to use that it makes sending video introductions or message a powerful way to network on Facebook
  • Testimonials – Use Testimonials to gather your personal and professional references in one place. Encouraging customers and contacts to post testimonials about your work and expertise adds great marketing content to your profile.
  • Introductions – Introduce your friends to each other and make new ones. Ask for an introduction to a web programmer or good lawyer. Then make introductions for your friends. This application speeds the process of effective networking by helping focus on giving and receiving introductions in a systematic way.
  • Business Cards – Business Cards helps you network better on Facebook. Personalize your card and attach it to your Facebook messages! View postings and network with others! This application is much like the signature common in email messages. It’s just one more way to say business when using Facebook.
  • My LinkedIn Profile – Makes it easy to promote your LinkedIn account with a badge on your Facebook profile. Cross promoting social network activity is a great way to extend your reach.
  • What I Do – Allows you to promote your services/products to your Facebook network. Display your skills/wares on your profile box and list yourself in a business directory. Recommend your colleagues services and products too.

So, I would love to hear how you have effectively used specific Facebook applications for business.

If you liked this article you might also like to download my free Twitter for Business ebook

14 Can LinkedIn increase your sales?

LinkedIn for SalesMy friend Jill Konrath, author of Selling to Big Companies has compiled a free report outlining ways to use the popular business networking site, LinkedIn, to increase your sales.

Many people are drawn to the promise of millions of connections on LinkedIn but suffer from the “now what” syndrome once they get signed up. There is gold in LinkedIn, but like any social network the secret lies in understanding how to open up access points and begin to make them pay off in mutually beneficial ways.

Get Can LinkedIn increase your sales.