With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, ...

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Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look ...

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Marketing Podcast with Scott Oldford  When  marketers create one size fits all marketing campaigns they turn away about 80% of their market. Now, your numbers may vary, but the point is that even if someone is a perfect match for ...

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On SnapChat the other day, one of the live feeds featured was “Farm Life.” Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word ...

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As a marketer, sometimes it ‘s hard to stop thinking about marketing and remind myself that I am also a customer. I’ll find myself during commercial breaks on TV analyzing the scripts and how I would change the copy. I ...

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Today’s Guest Post is by Ellen Gomes – Enjoy!  Relay runners know that the exchanges make or break a race. The same is true for businesses of all sizes. Whether you’re an enterprise industry with huge marketing and sales teams ...

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