While many metrics help marketers determine the success of things like messaging, lead campaigns, and brand awareness there is one all-important metric that I believe, if captured, is the key to unraveling every marketing challenge that you face.
The measurement that matters over all others is something I’ve begun calling the Customer Success Quotient (CSQ). In math, a quotient is derived through division. In this case the two numbers or concepts that I want to suggest we measure and divide are 1) the value you create over 2) the cost the charge. The hope or course is that the answer is always a positive one. In other words, you bring more in results than you charge to create them.