Ken Yarmosh - Duct Tape Marketing

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5 Is an App a Tool or a Behavior?

In my annual trends post for OPENForum I listed apps over the web as a key trend that will impact small business. Today’s post is actually the foreword I contributed to a book that comes out this week called AppSavvy by Ken Yarmosh and I think it pretty much sums up my thinking on the app topic. This is a subject that I believe small businesses need wrap their heads around as it’s not going away, but it is on its way to becoming part of the everyday behavior of our customers and prospects.

AppSavvyBack around the turn of the Internet—oh, I don’t know, 2005—I started religiously recording interviews with experts for the Duct Tape Marketing Podcast. I did it in part because it looked to me like the next new thing and I wanted to make sure I was part of it. As time wore on, I found that I just sort of liked doing it and eventually built an audience that liked getting their content that way.

More recently, I gave in to the siren’s call of the app for my podcast. I mean, I was an iPhone-toting devotee of all things appish, after all, and thought I really should have my own app. I created it and decided to price it at $2.99 just for grins. Now, understand, it pretty much has the exact same content that I publish weekly on iTunes for free.

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