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How to Lead for the Future with Co-Creation

Marketing Podcast with Keith Ferrazzi

On this episode of the Duct Tape Marketing Podcast, I speak with Founder and Chairman of Ferrazzi Greenlight and best-selling author Keith Ferrazzi.

Keith Ferrazzi is recognized as a global thought leader in the relational and collaborative sciences. At Ferrazzi Greenlight, he works to identify behaviors that block global organizations from reaching their goals and to transform them by coaching new behaviors that increase growth and shareholder value.

A New York Times #1 best-selling author of Who’s Got Your Back and Never Eat Alone, Keith has written his latest work Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.

Questions I ask Keith Ferrazzi:

  • This idea of co-elevating runs counter to climbing the corporate ladder. Unfortunately, the culture of some teams is if I want to get ahead, you don’t. You’re saying we need to ditch that completely, right?
  • A lot of people are working from home and maybe will stay there, does that change in the virtual world this type of approach to leadership?
  • If I’m a leader listening, how do I get things started letting people know this is the new order?

What you’ll learn if you give a listen:

  • How to see the difference in leadership that is based on co-creation vs control or authority.
  • What the different outcomes are for leadership with co-creation vs control.
  • How leadership might be effected with remote teams
  • How to enlist people to better co-create within your own team

Key takeaways from the episode and more about Keith Ferrazzi:

Like this show? Click on over and give us a review on iTunes, please!

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Thursday Guest Stars

Here are your guest contributors for Thursday’s edition of the Duct Tape Marketing Small Business Week iPad Giveaway.

Read each of the five posts that follow and click our entry form link to match the guest star with their post.

Keith Ferrazzi
Keith Ferrazzi is the author of Never Eat Alone and the founder of the Relationship Masters Academy, an online training program for networking that offers the structure and support to put Keith’s bestselling books into action in your life for unparalleled career success and satisfaction. Go here to learn more!

Joseph Jaffe

Joseph Jaffe is President of jaffe, LLC.  His popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. His latest book, “Flip the Funnel: How to use existing customers to gain new ones,” presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.

David Meerman Scott

David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection.  His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.  David has presented at hundreds of industry conferences and events and the marketing programs he has developed are responsible for selling over one billion in products and services worldwide.

Bob Burg

Bob Burg’s national bestseller, The Go-Giver, has been heralded as a new business classic.  Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve and how well they serve them. Find out more information about Bob Burg here.

Rohit Bhargava

Rohit is a founding member of the Ogilvy 360 Digital Influence team, the world’s largest global network of social media strategists. His personal marketing blog called Influential Marketing has been recognized as one of the top 25 marketing blogs in the world and was featured in the Wall Street Journal. He also teaches global marketing at Georgetown University.

Sonia Simone

Sonia Simone is the senior editor of Copyblogger and a co-founder of Copyblogger Media, a company with a suite of valued marketing and training products and more than 55,000 customers. Copyblogger Media empowers online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution.

8 Are Relationship Management Skills a Predictor of Success

This post is one of a series of posts sponsored by UPS in support of the Inc Growco Conference held April 6-8 in Las Vegas, NV

Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back has built a multimillion dollar business out of his passionate message regarding relationships. In fact, he boldly claims that relationship management skills are the number one predictor of the success of an organization.

Now, to some, the idea of intentionally managing the relationships in your life, both personal and professional, may seem a tad contrived, and it certainly can be, but it’s really a matter of focus.

The things you pay attention to, the things you focus on will thrive and grow. With the crush of business running responsibility shouting in your ear, it can be easy to neglect your most important relationships. This can be true of a spouse or an important customer.

On the stage in Las Vegas, Ferrazzi’s presentation lacked cohesion. It felt as though he was giving a two hour presentation in a one hour time slot, but there is no way to ignore how much he believes in the power of the personal relationship as a tool to grow your business.

I’ve read and reviewed both of Keith’s books and appeared on a panel discussion with Keith and Seth Godin. I think Keith’s message is an essential part of the overall marketing mix and one that must be incorporated into your daily and weekly rituals.

Here’s an action step takeaway for you to sink your time into today:

  • Identify the 50 most important people to your business (this list will includes clients and current relationships, but it should also include people you would like to form a relationship with – stretch a little here)
  • Pick out 5 people on this list and do your homework on them (Use social media to learn more about what they are talking about)
  • Reach out to each one with a specific action item or way to help them

Simple, small steps, taken repeatedly in a focused and sincere effort to help others get what they want might be the best way to summarize relationship management at its finest.

If you want to take long term dive into Ferrazzi’s approach check out his Relationship Academy

5 Friend

Who’s Got Your Back

I had the opportunity to participate in a discussion about strategic business relationships with Keith Ferrazzi, author of Who’s Got Your Back and Seth Godin, author of Meatball Sundae – the conversation was recorded but I don’t think I’ve ever shared it with you. Have a listen

These are two really smart guys that have something pretty brilliant to offer every time they open their mouths or put pen to paper. Keith’s concept of LifeLine Groups will change the way you think about your network. I’ve given away at least a dozen copies of Who’s Got Your Back, it’s one of the most honest approaches to what it’s really like out here I’ve ever read.

3 Keith Ferrazzi, Seth Godin and Me

Who's Got Your BackJoin Seth Godin and me Monday, June 8th at 9am PDT/Noon EDT for a discussion with best selling author Keith Ferrazzi. Ferrazzi’s first book, Never Eat Alone, is on my must read list for business owners and his latest, Who’s Got Your Back, belongs on that list as well.

We will talk about why your future depends on you building an inner circle of trusted advisors and “lifeline relationships and how to leverage key relationships to accelerate your business results.

Here’s a nugget from page 13 just to make you think: “On one level, I had lost touch with my sense of strengths and weaknesses. When that happens, we lose the power to manage our shortcomings, and the result is self-defeating behaviors. Overcoming them is about, ultimately, knowing thyself.”

Sign up to join the call here

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