If you’ve read this blog for any amount of time you know that my definition of marketing is getting someone who has a need to know, like and trust you. And that’s precisely why I give Chris Brogan and Julien Smith’s book Trust Agents in the must read category.
This is blatant promotion for someone who’s earned my trust, as I hope I’ve earned yours.
Trust is hard earned and so easily lost, but more that a useful read, this book is a toolset that shows you exactly how to engage, build your reputation and earn trust in a shifting marketing world. In addition to buying and reading this book I suggest your follow Chris and Julien around the web and learn from the example that available in every tweet, presentation, and blog post.
You can also find out more about how to get Chris to come out and share his wisdom with your organization – check it out here.