Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to create narratives around their business, culture and even products. Pay attention to a great deal of the television advertising you see today and you’ll find that many possess a little story about who you could become if you only bought their product.
Stories possess the power to drive emotional reactions, simplify complicated ideas and create immediate connection between the storyteller and recipient.
I’ve long professed the value of creating a personal marketing story as part of your marketing message.
My guest for this week’s episode is Judy Carter, a comedian, magician, motivational speaker, and author of four books on comedy and self-improvement including – The Message of You – Turn your life story into a money making speaking career.
Carter tells a funny story about how she got into comedy. She was a magician and on one evening the props for her show went missing, but the promoter said she had to go on anyway. She went on and told joke after joke about her mishaps and another promoter of comedy shows hired her to tour through all of his clubs.
In The Message of You Carter talks not only about stories, but how to find and use your story as a pivotal element of your personal brand.
She talks about finding your story in a number of classic story types. I particularly like what she calls the Signature Heart Story – a story that gets under people’s skin and takes them on an emotional journey that can truly inspire change and transformation.
The Message of You is also filled with some exercises aimed at helping you find your story and then use it as a tool to promote your business through public speaking.