Marketing Podcast with Jonah Berger Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with author and Wharton School Professor Jonah Berger. Berger is the best-selling author of three books, including his latest The Catalyst: How to ...

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Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more ...

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Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to ...

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Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to ...

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photo credit: Bill Selak via photopin cc Podcasting saw a huge renaissance in 2013 as major content producers woke up to the ease or production and portability afforded the spoken word. It didn’t hurt that Apple made the podcast app ...

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Marketing podcast with Jonah Berger We don’t always think of something that’s contagious as such a good thing. When it comes to marketing these days, however, it’s a very good thing. Getting something catch on or “go viral” is one ...

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