Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time. Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” ...

Smart marketers know they need to build a presence on the information giants, Facebook and Google, to remain relevant in today’s digital age. Facebook and Google currently dominate online advertising, search, and traffic. The problem many businesses face is that ...