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7 Platforms to Spice Up Your Content Marketing Efforts

7 Platforms to Spice Up Your Content Marketing Efforts

Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time.

Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide, “by giving them high-quality content that is very relevant to them on a consistent basis.”

Serial entrepreneur John Rampton, meanwhile, suggests that content marketing represents a strategy, laser-focused on specific goals and guided by metrics.

Given the heavy emphasis on content marketing as it relates to SEO performance and social media, there’s no denying the benefits of being able to track your data and performance every step of the way.

Although its definition may vary from business to business, most can agree that the many moving pieces of content marketing can be a major headache. Creating and curating content is time-consuming enough; however, the fact that the modern marketing world is facing a saturation crisis signals a major problem for companies in competitive niches.

For small businesses looking to keep up with bigger players in their industries, tools have emerged to level the playing field, allowing those of us looking to make our voices heard of expanding our reach.

From ideation and promotion to tools that help your content truly stand out from the noise, consider how the following platforms can serve to help you reach your content marketing goals – whatever they may be.

1. Promo By Slide.ly

Although you may be tired of hearing the cliché that “content is king,” perhaps a more apt saying for today’s businesses is “visual content is king.”

Visual content, encompassing anything from imagery and infographics to video content, is proven to drive more clicks, conversions, and engagement than traditional written pieces, according to HubSpot. Considering that approximately 75% of marketers use some form of visual content as part of their marketing strategies, creating visual assets should serve as a priority for modern businesses.

7 Platforms to Spice Up Your Content Marketing Efforts

Visual platforms such as Slidely, along and their sister platform Promo, provide businesses with opportunities to create an image and video-based marketing content with ease. Video clips created with Promo help marketers break through the noise with eye-popping imagery, helping to boost brand awareness among your audience.

Content marketing via imagery can accomplish what most written content cannot: that is, instantly grab the attention of your audience and keep them paying attention to your message for longer periods of time.

2. DrumUp

Social media platforms have provided the perfect vehicle for content promotion. That being said, the time, resources and legwork involved with consistent promotion and engagement can certainly be a hassle. For example, the “optimal” number of brand tweets per day is approximately five, but that doesn’t include additional engagement or sharing other relevant content to your audience.

7 Platforms to Spice Up Your Content Marketing Efforts

Therein lies a major social faux pas facing a bulk of today’s businesses: they focus solely on themselves and fail to grow their audiences due to their purely self-promotional feeds.

Thankfully, content curation platforms like DrumUp provide a helping hand for businesses who need a steady stream of content for their audiences but don’t have the bandwidth to scramble for it. DrumUp claims to cut Twitter, Facebook and LinkedIn management time by up to 90% through its real-time assessment of fresh content for followers.

7 Platforms to Spice Up Your Content Marketing Efforts

Boosting relevant content beyond your own not only gives something else for your audience to ponder but also signals that you have your finger on the pulse on your industry.

3. SentiOne

Sometimes social media gets a nasty reputation when it comes to content marketing. As noted, poorly targeted social media campaigns can represent a massive time-sink. Similarly, sometimes the ROI of social media is difficult to measure in terms of profits or traffic, despite the built-in analytics of platforms like Facebook and Twitter.

In response, SentiOne’s robust social listening tool provides businesses with the opportunity to analyze their social reach and clue themselves in on their brand sentiment over time. Analyzing positive and negative interactions, for example, helps users understand which pieces of content perform well and resonate with followers.

7 Platforms to Spice Up Your Content Marketing Efforts

Understanding your content marketing strategy by the numbers will ultimately keep you from wasting time and energy on pieces and messages that fall flat. The more data you have on hand to support your marketing decisions, the better.

4. MyBlogU

Many modern content marketers swear by the 80/20 rule of creation and promotion. That is, only 20% of your time should be spent on actual content creation (writing and editing, for example) versus promotion via various channels such as social media or email outreach.

Due to the frustrating yet necessarily nature of cold email or link-building campaigns, the promotional piece of content marketing can be incredibly frustrating. You likely often feel like you’re fighting an uphill battle.

In order to remove some of that stress from creators, MyBlogU emerged as a resource for marketers looking to connect with each other. The platform represents a win-win for creators and marketers looking to expand their reach and build their authority.

7 Platforms to Spice Up Your Content Marketing Efforts

By encouraging direct collaborations through citing sources and providing quotes from fellow writers, content creators are able to work together in the pursuit of new readers and the best content possible.

5. Canva

Yet again, the importance of imagery for content marketers simply cannot be overstated. Beyond the aforementioned engagement stats, social posts containing photos are among the most-shared in the content marketing space.

However, you probably don’t have always had a designer on deck to give our pieces the imagery they so desperately need.

The solution? DIY platforms such as Canva allow for the creation of sleek social “cards” and other imagery to accompany any given piece of written content. The platform’s drag-and-drop functionality, combined with its free fonts and themes, make it a breeze to use for absolute newbies to design.

7 Platforms to Spice Up Your Content Marketing Efforts

Considering that today’s readers would rather bounce than stare at a wall of text, filling your written pieces with images (think: including personalized quotes and graphics) can help longer pieces seem less monotonous.

6. OptinMonster

As noted earlier, effective content marketing is based on goals. Oftentimes the ultimate goal of content marketers is to nurture their own audience who they can sell to time and time again, usually in the form of an opt-in email list.

Yet creating such as a list is easier said than done for marketers who don’t know how to ask for opt-ins.

Enter OptinMonster, which offers a wide variety of embeddable registration forms, which ultimately encourage your traffic to transform into long-term readers and customers versus just another stat on your analytics report. Noting that over 70% of site visitors who leave your site will never return, email capture mechanisms serve as insurance to make sure you’re getting the most value possible out of your on-site content.

7 Platforms to Spice Up Your Content Marketing Efforts

If you feel that such tactics are tasteless or spammy, think again. As long as you’re providing legitimate value to your audience, they’ll be more than happy to exchange their information for quality content. Besides, tracking your ability to build an email list answers an inherently important question: “Does my content build trust?”

7. Evernote

For many content marketers, the elephant in the room is the same: coming up with halfway decent ideas for content.

From brainstorming sessions to pulling inspiration from fellow marketers, applications such as Evernote provide a central hub of planning and ideation. Rather than scramble to take notes for a webinar or save a screenshot of a competing site that caught your eye, Evernote allows to you categorize and keep your marketing materials centralized.

7 Platforms to Spice Up Your Content Marketing Efforts

Evernote is especially useful when collaborating with fellow users: sometimes your best ideas arise from bouncing them off of others in your industry.

Effective Content Marketing Requires the Right Tools

Whether you’re a solopreneur or part of a team looking to leverage content marketing, don’t make the mistake of spreading yourself too thin.

There are a wealth of tools out there – why not use them to your advantage? With the right tools on deck, you can keep track of your marketing performance and better understand how to refine your messages regardless of your niche or industry.


About the Author

Itai Elizur is the COO at Inbound Junction, a content marketing agency specializing in helping startups and business increase their online visibility. Prior to joining the Inbound Junction team, Itai worked as a Creative Manager at Wix.com, and as the Director of Marketing at Infolinks, the 3rd largest website network in the world. Itai specializes in helping business develop and optimize large-scale user acquisition strategies through content, brand messaging and marketing automation.

5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance

5 Ways to Monetize Your Content in the Age of Facebook and Google Dominance

Smart marketers know they need to build a presence on the information giants, Facebook and Google, to remain relevant in today’s digital age. Facebook and Google currently dominate online advertising, search, and traffic. The problem many businesses face is that the two companies constantly change their algorithms making it difficult for businesses to be found. Lack of online visibility makes it even harder for businesses to monetize their content.

It’s time to focus on change, context, and website traffic to remain relevant online and generate revenue from your content. If you’re not willing to do that, then you’re leaving money on the ground for your competition to pick up.

Ways to monetize content

Here are four ways to monetize your content in the age of Facebook and Google dominance.

1. Native Advertising.

Google and Facebook account for more than 49% of digital advertising dollars spent by businesses. This continued growth is partially contributed to being household names. Native advertising drives leads back to your blog, website, or landing page through paid advertising efforts.

Facebook recently announced a change to their newsfeed algorithm with plans show more family and friends updates and less business content. This change forces businesses to spend more on advertising if they want their content viewed by users.

Make native advertising work for your business by promoting valuable content instead of your Facebook page or website. Native ads work best when:

  • They tell your brand’s story.
  • They deliver content the user can relate to.
  • They don’t focus on selling your products or services.

Native advertising is predicted to be a $21 billion industry by 2018, making it too big to ignore. They are gaining traction from mobile users with click through rates being 137% higher on mobile devices than desktop.

Native advertising is the best way to get your content seen by a large audience, drive traffic to your website, and increase sales. They work because they are less invasive than traditional advertising and users are genuinely interested in the message you are sharing.

2. Content Upgrades

Content upgrades are special bonus content pieces or mini-lead magnets placed in your existing content. Businesses create eBooks, free reports, subscription membership sites, and online workshops based on the content they already wrote about on their blog or website.

Don’t just place content upgrades on every page of your website or blog. Use your Google Analytics account to pinpoint which pages are the highest performing. Add content upgrades to the pages that are already performing well. This bonus content is a more in-depth look at a topic the website visitor is already interested in making them more likely to hand over their e-mail address.

Leads responding to free content upgrades are a better quality because not every website visitor will find the upgrades. Those that do are invested in finding more information, highly engaged in the information you are providing, and are more likely to start a customer relationship with you.

Your number of paying leads will increase drastically when your membership website or online workshops offer value your visitors can’t find for free somewhere else. Partner with influencers to make these offers more appealing.

3. Instant Articles.

Google and Facebook launched instant articles solutions to publishers in the past year. Facebook Instant articles were opened to the public in April 2016. Google Accelerated Mobile Pages were released in January of 2016. Both offer Internet users, especially mobile users, a better user experience. They load instantly unlike articles published on your unique URL.

Facebook’s research shows 70% of users are less likely to abandon an instant article – which means more individuals are actually reading your content, seeing your offer, and taking action. More importantly, 70% of mobile users take action within an hour of completing their online search.

At this point, it doesn’t seem like businesses have anything to lose by publishing content via instant article solutions. They experience a decrease in abandonment rates, increase in audience reach, and increase in engagement rates. However, businesses have been slow to make the move, making this a valuable resource.

Take action now before your competitors. You’ll be known for your instant load times, easy access, and positive experience. Why now? You never know when Facebook and Google will give ‘extra credit’ to those already using the features and move you up in your search results.

4. Video

If you browse the Internet at any given time, you are likely to see videos in your news feeds and search results. Google and Facebook like video and they both give businesses using video more power in their algorithm by showing them first.

In addition, Facebook is investing a lot in securing live video as an important trend in 2017. They recently paid $50 million to companies and celebrities willing to publish content using Facebook Live.

Videos help generate revenue when they:

  • Offer unique and valuable information to users.
  • Use the right metadata.
  • Are shareable.
  • Are interactive.

Businesses using video today in their online marketing strategies see higher engagement, increased lead conversions, and a better quality of leads. Individuals want you to make it easy for them to understand your message and they want to feel like they know you on a personal level. Video makes it possible to accomplish both at one time.

Use videos to demo products, share your mission, highlight customer testimonials, and interview team members. Viewers will gain an instant connection to your brand and will want to start a relationship with you.

5. Don’t want to join them? Beat them.

Of course, if you are not too keen on joining the cartel-like hegemony of Facebook and Google, you can always opt to build your own content powerhouse. The web offers a number of solutions that help you control the means of creating content, from inception to distribution. Try a solution like Kajabi which allows you to create a website, sell your digital products, and grow your customers – through one platform. With the platform, you can set up your own course and sell your knowledge to a wide audience. There are of course a number of tools that allow you to create and distribute content, and more often than not, your best bet for distribution is – rather surprisingly – Facebook and Google.

Final thoughts

There is no predicting Facebook or Google’s next step. The secret to keeping up with both is to create a well-rounded and unwavering online marketing strategy. Stay updated on their rules to make sure you are easily found online. Being found is the first step to monetizing your online content. Businesses not willing to play by their rules become a tiny speck in business history.


About the Author

Itai ElizurItai Elizur is the COO at Inbound Junction, a content marketing agency specializing in helping startups and business increase their online visibility. Prior to joining the Inbound Junction team, Itai worked as a Creative Manager at Wix.com, and as the Director of Marketing at Infolinks, the 3rd largest website network in the world. Itai specializes in helping business develop and optimize large-scale user acquisition strategies through content, brand messaging and marketing automation.

 

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