Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some ...

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An event occurred recently that was widely covered in financial and tech circles, but the significance of which may have been lost on most. Apple’s market cap rose slightly above Microsoft’s, making it the largest tech company in the world. ...

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Hopefully you’ve concluded that today’s marketing requires lots of content, lots of education and lots of trust building via expertise sharing. And you’ve also likely concluded that all of that is a ton of work. It is a ton of ...

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