I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long. photo credit: ecstaticist via photopin cc Years ago, however, the concept of integration applied mainly to consistency in ...

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When I first started my business, several decades ago, I was determined to tell people that, mine was an integrated marketing firm. To which, I generally received polite nods and the occasional more truthful – “What the heck is integrated ...

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