Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. ...

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Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. ...

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arvindgrover via Flickr Like it or not, most of what we do in marketing involves influence. We are constantly engaged in an attempt to influence someone’s decision-making process. Now, this can be done for good as powerfully as for evil, ...

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