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13 The Business Buzzwords My Readers Want Killed Most

It all started innocently enough, like these things mostly do. I went on a bit of a rant about the use of the word “synergy” and the next thing I knew, readers were blowing off pent up steam about all kinds of overused business idioms and cliches. Take warning, some people are very angry about the use of some of these terms.

I turned the entire thing into a contest that allowed three lucky business folks to win a free annual subscription to the Enterprise version of online jargon busting accounting software inDinero.

There were lots of great ones (go read the comments here) and bunch that I found myself thinking, ooh I use that one too much.

There were frequent submissions for “out of box”, strategic, and best practices, but through a completely unscientific process my staff chose the 3 following entries as winners – Socialize, Action Item and Guru

  • ErinE – You need to “socialize” that idea. Go “socialize” it before we make a decision. Have you heard this one? Just awful. It essentially means “We all operate by groupthink here. We don’t make any decisions about things. We just like to talk about them.
  • Jeff_Foster – “action item“… what the hell isn’t one? at the end of a meeting has anyone made a list of INACTION items?? Sign me up for those!
  • GregDigneo – I hate the word Guru – Especially when it is a “self-proclaimed” title. The most atrocious of the use is in the signature of an email: Sincerely, John Smith, Social Media Guru
    Can you see Albert Einstein signing a letter as “The Physics Guru”?

Bonus: Sorry Jeremy, you didn’t win anything, but this my personal favorite
Jeremy Powers “Ninja” – You are not a Ninja. You are not a Facebook Ninja, LinkedIn Ninja, Social Media Ninja, Blogging Ninja, Web Ninja, or Internet Marketing Ninja. Did you study for decades, climbing your way through level after level of proven mastery?
You are NOT a ninja. (Takes a deep breath, sticks head in freezer)

127 I Want to Choke the Word Synergy

I don’t know why I react so violently to the word synergy – ask anyone, I’m an easy going person, but some buzz words just get to me. I know they get too you to so let’s kick off the week by taking a few on and why not turn it into a contest too.

Share your most dreaded or bizarre buzz word or phrase (social media fanatic) in the comments of this post by Thursday April, 7th and I’ll pick 3 winners to get a full enterprise edition of inDinero accounting software courtesy of Appsumo. ($1,200 value)

I really love inDinero and even interviewed CEO Jessica Mah on the Duct Tape Marketing podcast. I thought of this challenge because one of Indeniro’s marketing positions is that they help get rid of accounting speak and allow you to monitor the real time health of your business from a pretty straightforward dashboard.

So, get after it – what words and phases need to be wiped from the business vocabulary?

3 Talking Money With inDinero

Marketing podcast with Jessica Mah (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Jessica MahFor this week’s episode of the Duct Tape Marketing Podcast I visited with Jessica Mah, the twenty something co-founder and chief architect of inDinero. inDinero is a software as a service for business accounting, although Mah more accurately describes it as a tool that helps business owners monitor the financial health of their companies. According to Mah, “Most small business owners hate the idea of learning accounting software, so we’ve created a solution that’s easy for anyone to use.”

Here’s how Mah tells the story of why she created inDinero.

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