The title of today’s post became one of the major sub themes of my upcoming book Duct Tape Selling. It didn’t start out that way, but in working with more and more sales departments it became clear that the move ...

Read More

In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers. In doing so, I lay out the systems and tools I believe they need to employ ...

Read More

As I’ve outlined in previous posts and in recent presentation, I believe the most potent approach to marketing and sales involves inbound marketing blended with inbound selling. photo credit: Unhindered by Talent via photopin ccThe challenge in implementing such an ...

Read More

I’ve been promoting the concept of inbound marketing for about ten years now. I certainly didn’t coin the term “inbound marketing,” but it’s a concept that has been the basis of my teaching and it’s the approach that I’ve used ...

Read More