Why do we need so many content platforms? Sometimes it feels like we are drowning in our Twitter feed and don’t have time to read through all of our Feedly blogs. We are in information overload, and it’s not slowing ...
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Business plans are great, useful even, but the planning process and a growth oriented plan of action is where it’s at for the small business. A growth strategy planning approach forces you to focus on customer based strategy, high priority ...
Image: kainet via Flickr Anyone that’s heard me speak or read my books knows that I believe marketing strategy is far more important to the small business than marketing tactics. Any yet, the tactical idea of the week gets most ...
When it comes to attracting your ideal customer you should be able create a picture in your mind as you describe them. Using images of a real life customers can prove an effective way to help everyone in your organization ...
Politicians are often accused of waffling between stances on issues in an attempt to broaden or redirect their appeal. Well, I’ve run across a small business or two plenty guilty of the same. In an attempt to broaden their market ...