This post is part of a creative marketing series sponsored by HP [polldaddy poll=”4379569″] With the advent of social media, email marketing has taken a bit of a back seat in terms of buzz – but not with marketers that ...

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A very effective approach to lead generation and nurturing is something called “drip marketing.” The idea behind the tactic is that you design a series of contacts, via email, postal mail, or phone, that are routinely dripped out to a ...

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Market research is a challenge for many small businesses. The data that you may need to conquer your corner of the world may not exist in a tidy database, yet marketing strategy should be well informed with real information. One ...

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