SEO Is Not Really That Complicated
So, I know this post will draw the ire of some SEO folks, but that’s alright, some need their ire drawn. SEO can be a complex science and there are those, Aaron Wall and Lee Odden come to mind immediately, that have much to add to the field of SEO when it comes to highly sophisticated implementations.
In my experience however, the typical small business need only focus on three things to greatly improve their chances for showing up in search results for key phases. (There are many, many things that can be done, but get your head around these three first.)
1) Consistently create education based content that is optimized for important keyword phrases – another way of saying this might be write lots of useful information in blog posts and work the phrases that people might use searching for your business or the problems you solve in the title of the posts.