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personality driver

The Hidden Personality Types That Drive Everything We Do

Marketing Podcast with Gretchen Rubin
Podcast Transcript

Gretchen Rubin

My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I discuss how to understand yourself better—and also how to influence others more effectively.

Rubin has an enormous readership, both in print and online, and her books have sold almost three million copies worldwide, in more than thirty languages. On her popular weekly podcast Happier with Gretchen Rubin, she discusses good habits and happiness with her sister Elizabeth Craft; they’ve been called the “Click and Clack of podcasters.” Her podcast was named in iTunes’s lists of “Best Podcasts of 2015” and was named in the Academy of Podcasters “Best Podcasts of 2016.” BuzzFeed listed Happier in 10 Life-Changing Things to Try in June and the New Yorker said, “Their voices remind you that life is a human project that we’re all experimenting with.

Fast Company named Rubin to its list of Most Creative People in Business, and she’s a member of Oprah’s SuperSoul 100. She’s been interviewed by Oprah, eaten dinner with Daniel Kahneman, and walked arm-in-arm with the Dalai Lama.

Questions I ask Gretchen Rubin:

  • There have been a lot of books on personality types, what does your new book add to that body of work?
  • Are certain types of tendencies suited for certain roles?
  • Can you have a mix between tendencies?

What you’ll learn if you give a listen:

  • How to lead teams with diverse tendencies
  • How people develop their tendencies
  • How this personality quiz is different than other personality-based quizzes out there

Key takeaways from the episode and more about Gretchen Rubin:

Like this show? Click on over and give us a review on iTunes, please!

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1 Master the Habits of Your Life

Marketing Podcast with Gretchen Rubin
betterthanbefore

Habits are big business. In fact, creating, chaning and keeping habits has created an entire multi-billion dollar industry for books, apps, coaching, training and countless products.

And why not, habitual behavior makes up about 90% of how we go through the day whether we are conscious of it or not.

Our habits dictate how much we get done, how we feel, and how we come off to others. So, doesn’t it make logical sense that good habits serve us and bad habits drain us?

Well as many of you surely know it’s not that simple. I mean, well-educated, thinking individuals often know what they “should” do, but still reach for the closest processed junk food they can find. So what’s the answer to forming and keeping the habits that are right for each of us?

My guest for this week’s episode of the Duct Tape Marketing podcast is Gretchen Rubin, author of the new book Better Than Before: Mastering the Habits of Our Everyday Lives. She also hosts a podcast called Happier with Gretchen Rubin

One of the  things I like most about Rubin’s approach is she starts off by acknowledging that there is no one routine that will work for all. First you have to decide what kind of habit person you are. For example, getting up at 5:30 am is a habit that serves me well. I’m a morning person and I get a ton done before many people have had their first coffee. But, there are those that don’t get the creative juices flowing until around midnight – do you think telling them to get up at 5:30 am is going to work?

Rubin’s book is a great addition for those people who realize life is basically a work in progress!

Back in 2012 I interviewed Charles Duhrigg – author of The Power of Habit, you might like to give it a listen as well.

Questions I ask Gretchen:

  • What is it like to be an expert on the topic of happiness?
  • What did you learn about yourself while writing this book?
  • How do you keep a routine while traveling?

What you’ll learn if you give a listen:

  • How to be happier by adjusting your daily routines.
  • How to form your positive habits based on your personality.
  • How legal terms can help you keep to your diet.

This episode of the Duct Tape Marketing Podcast is brought to you by Hostgator, where you’ll get 24 hour live support via chat, phone or email, 1-click WordPress installs, easy-to-use website builder, design services, marketing services like SEO and PPC, and for my listeners: a 30% Discount. Go to www.Hostgator.com/promo/ducttape