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4 Writing

Marketing Podcast with Grammar Girl

Marketing podcast with Mignon Fogerty (Click to listen, right click and Save As to download – subscribe now via iTunes

For this episode of the Duct Tape Marketing podcast I thought I would grab one of my favorite podcasters Mignon Fogarty. Fogarty is known to legions as Grammar Girl and she’s built an impressive empire dishing out Grammar and a growing list of other topics in Quick and Dirty style.

On top of finding a way to build an audience for tips about grammar, she has turned her approach and idea into the Quick and Dirty Tips Network. The Quick and Dirty Network is a platform created for other experts including Dog Training, Nutrition, Sales, Get it Done Guy and Public Speaking. The brand and approach has led to traffic, advertising and book deals for several of the experts.

Fogerty’s the author of New York Times bestseller Grammar Girl’s Quick and Dirty Tips for Better Writing and the 365 day long Grammar Devotional. Mignon makes grammar fun and lord knows we could all use a bit of that. Make sure you check out some of the t-shirts she’s created.

In this podcast:

  • About the Quick and Dirty Network
  • Secret behind the success of the Grammar Girl podcast
  • Five worst grammar mistakes
  • Grammar Girl vs. The Elements of Style
  • Making grammar and usage discussion interesting
  • Resources from Grammar Girl

GoToWebinar is the presenting sponsor of the Duct Tape Marketing podcast.

53 3 Sources of Grammar Inspiration

treesAbout once a week I amuse the grammar troops by torturing some aspect of the language in my writing. Hey, I don’t do it on purpose and I love that I’m able to provide an otherwise cuddly group of individuals with a steady flow of chuckles.

I’ve had this post in the back of my mind for some time, but I was prompted to write it today by a LinkedIn status update I saw yesterday. (Name of victim withheld) – “Excited to attend my first titter conference today.” In the always on, say what’s on your mind, send it, but you can’t take it back world we live in, we could all take a moment from LOLing. (This is not me throwing stones, I am definitely guilty.)

It’s funny how minor mistakes can slow down and even alter the meaning of something we write.

Here’s my A team, all-world, really bad typo story. I was working on an annual report for a very large non-profit agency. In the report there was a sentence that was to refer to the organization’s work and gifts on behalf of underserved families. However, the sentence actually spoke glowingly about their work and gifts given to undeserved families. Kind of different, oops.

I would love to hear your grammar and type horror stories. Seems like a good Friday outlet. Share them in the comments.

Here’s the list of resources I turn to whenever I get the urge to keep the grammar police at bay for a day.

Grammar Girl’s – Quick and Dirty Tips – Mignon Fogerty’s awesome podcast

Elements of Style – William Strunk Jr. and E.B. White – I like this illustrated version with Maira Kalman

Eats, Shoots & Leaves – The Zero Tolerance Approach to Punctuation by Lynne Truss

Image credit: Loopzilla