Budgets for marketing are always tight, but these last few years, well, they’ve been stretched beyond tight. So, how do you decide where to invest the little money you have. Traditional thinking points towards advertising and other ways to make ...

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Launching a successful website is no easy task. There are many practical and technical details to assemble and implement and many business and marketing objectives to consider. Generally speaking, there is no one person, such as a web designer, who ...

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Marketing can, at times, be part art, part science, part intuition. Toss into that the fact that traditional market research produces results that are often misleading and sometimes flat out wrong because people don’t tell the truth in the traditional ...

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Testing just might be the small business marketers greatest tool – and yet, so few take the time to do it at all. The arguments against robust testing are all but gone – cost is not a factor, lack of ...

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