Google seems to constantly add little tweaks to all of its various products. The Google Maps search product is inching more and more towards the turf currently occupied by the likes of Yelp and CitySearch. Not content to be a directions engine Google has added a feature that’s being dubbed Place Pages. Now when someone does a local search for a place or business and clicks on the “more info” link for a listing they are brought to a full fledged, often info rich, web page complete with reviews aggregated from other sites, including Yelp and CitySearch. The idea is to present all the information about a place on one page. (I love to play around with the street view camera feature.)
Of course, all I can think to tell you is – take advantage of the real estate gift and make sure you fully enhance your local profile by visiting the Local Business Center.
You can also find out a little more at the official Google blog