2011 marks my eighth year of blogging. In that time I’ve logged over 2500 blog posts, acquired around 143,000 subscribers and had this blog named by the likes of Forbes magazine as their favorite for both marketing and small business.If this asset has delivered any measure of success I can tell you that the primary reason is that in that same time I’ve also read some or all of approximately 120,000 blog posts written by others.
I’ve stated repeatedly that anyone that wants to start a blog, get better at blogging or make their blog a serious marketing tool for their business must first and foremost get very good at reading blogs.
Why I devour blogs
Learn how to blog – Any writing course you’ll ever take will tell you that great writers read a ton. Reading how others blog, what they blog about and even how they interact with their community is an essential step for anyone that is serious about using this tool. I get countless ideas for ways to say things and cover ideas that might never bubble up without reading other blogs. I get ideas for what software to use, what plugins work well and how to promote and display content in ways that make it more valuable to readers.