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12 Short Link Branding Bliss for All

Link shortening, the act of turning a long URL into something more like 10-13 characters, has become an important online activity. So much so that tools have cropped up just to provide this service.

link shorten with bit.ly pro

Image caitra via flickr

For example the URL for this specific post is https://www.ducttapemarketing.com/blog/2011/01/10/link-shortening-for-branding/, but a shortened version that would direct people to the post could be this http://ducttape.me/shorter1

Tools such as bit.ly, ow.ly and even Google’s goo.gl convert links to tidy a version, and perhaps equally as important, provide link analytics that can teach you a great deal about the traffic to clicking of a certain link.

Sharing links to content, both your own and that which you find useful, has become a very important tactic and Twitter’s 140 character limit certainly made shorter links necessary.

As this tactic of aggregating, filtering and curating content grows, brands have started to look for ways to provide shortened links as a standard branding practice. You’ll find links throughout social media to Pepsi as pep.si and C-Span as cs.pn. Amazon links on Twitter automatically shorten to an amzn.to link.

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26 Creating Engagement with QR Codes

QR codes may sound like something you might come across in an Ian Fleming novel or find discussed at the latest tech trend conference, but over the last few years they’ve slipped into the mainstream advertising and marketing worlds in ways that make them a viable small business tool.

First, what are they? Officially, a QR Code (Quick Response) is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.

qr codes

Think of it as a little square mark that has the potential to contain all kinds of information about a product, service, company, or person – anything really. The code is read by using a QR scanner program increasingly found on smart phones by default. Some Android phones (ZXing), for example, ship with a QR reader and dozens of iPhone apps, such NEO Reader, exist as free downloads.

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