One of the primary themes I discovered and then wrote about in The Referral Engine was the fact that widely referred businesses are very good at fusing online and offline in a high tech, high touch sort of way. As ...

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The hype over social media still echos, but it just doesn’t really matter anymore. Recent surveys suggest that small businesses are still slow to adopt social media and it also doesn’t matter anymore. Social media agencies, departments, and experts don’t ...

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Groupon is a fascinating study in the fusion of online and offline marketing tactics to drive local business. Couponing sites have come and gone over the years, but Groupon’s connection to social media is turning it into a bit of ...

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