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15 The Perceived Value of Free

I’ve been wrestling with free vs. paid a lot these days. While I know free draws lots of attention and offers lots of opportunity for the kind of trust building that can turn into a paid relationship, it’s also suggest, to some, a lack of value and certainly a lack of a commitment on the part of the person accepting the free offers.

Let me ask you the simple question below as a starting point for this notion.


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