I happen to think that a marketing plan, one that you use as a plan of action, is an essential tool to guide your business to achieve your vision. That’s why I partnered with Palo Alto Software to create Marketing Plan Pro powered by Duct Tape Marketing. But, that’s not really the reason for this post.
The real reason I bring this up today is to point out a killer resource from Palo Alto that you may not be familiar with. The site is called mPlans and it’s full of sample marketing plans and other great start-up advice for just about every imaginable industry.
When writing a marketing plan you do want it to be original and authentic, but having some sample plans to use for guidance can help you get going.