I’ve noticed more and more folks taking shots at the value of social media. For example there’s Beware of Social Media Marketing Myths from Gene Marks in Business Week. It’s a natural evolution, I suppose, since social media has pretty much been hyped as the way to riches, better looks, and total self-actualization. I mean, this weekend my local paper had articles on twitter in three different sections, including sports. I get it, I’m tired of the hype too.
But, this is exactly the cycle that any valid innovation or trends goes through to settle in. So, to me this is a good sign that social media participation is just about to settle in as a mainstream business tool. Range back a little more than ten years ago and you’ll find media coverage claiming web sites were nice distractions but not really something businesses should take seriously. Of course, blogging emerged in 2004, made the cover of every magazine in 2005, was promoted and hyped as the way to riches, better looks, and total self-actualization in 2006, bashed as overhyped in 2007, and is now a standard business tool that has evolved into the mainstream marketing plumbing. (Oh and by the way, notice how there are very few blog experts left selling get rich with blogs.)