focus - Duct Tape Marketing

Tag Archives for " focus "

2 Am I an Entrepreneur with ADD or Because of It?

shankman

Peter Shankman via Twitter

Marketing Podcast with Peter Shankman

As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder.

In fact, rather than bombing the diagnosis with drugs, some are starting to question if it’s a disorder at all.

My guest on this week’s episode of the Duct Tape Marketing Podcast is Peter Shankman, entrepreneur, best-selling author, and advocate for entrepreneurs with ADD and ADHD. He created the site Faster than Normal: Unlocking the Gifts of ADD and ADHD. We discuss the entrepreneurial spirit, and how “disorders” like ADD and ADHD can be viewed as gifts.

I have no research to back this claim, but my guess is that entrepreneurs are blessed with just a touch more ADHD than the general population – it’s a productivity tool when managed.

My wife often points to the fact that the way I think, work, and act at times looks an awful lot like the characteristics of ADHD. I guess one question that I would love to explore is whether I’m an entrepreneur with ADHD or because of it. It’s pretty easy to get good at omni-tasking when you own a business.

Anyone who has met Shankman in real life knows that he is a great spokesperson for those trying to reframe the gift of ADHD.

Questions I ask Peter:

  • Why does the world view these as disorders?
  • What gifts do you view as superpowers?
  • How do you avoid the pitfalls of ADD and ADHD?

What you’ll learn if you give a listen:

  • How to embrace your differences as gifts
  • How Peter has changed his lifestyle to improve his productivity
  • How your health can impact your ability to run your business

If this subject interests you, you should check out the Distraction Podcast at distractionpodcast.com, Peter’s mastermind group at shankminds.com, or FasterThanNormal.com.

This episode of the Duct Tape Marketing Podcast is brought to you by FreshBooks, small business accounting software for non-accountants. Freshbooks is offering a free month of unrestricted access just for Duct Tape Marketing podcast listeners. You don’t even need a credit card to register. To get your free month, go to freshbooks.com/ducttape and enter DuctTape in the “How Did You Hear About Us?” section.

3 How to Take Control of Your Business Even Though It Doesn't Want You To

take control

Success is a relative term isn’t it, but if you ever come to recognize it you know what it feels like. For me, it feels less like some measure of profit and more like a measure of control – as in how much I feel in control of what’s going on around me.

Businesses love to wrestle control away from us and even make us feel pretty darn helpless at times. It’s as though the business doesn’t want you to ever feel like you’re in control.

Of course, the concept of control itself is a strange beast. I mean the more you try to control every element of your business the more constricted your experience becomes.

Ironically, I feel most in control when I let go of as much as possible.

I know that sounds a bit counterintuitive, but like so many times in life, we get more when we stop pushing and start allowing.

Now the challenge with this idea for many is it seems to imply that you simply need to let go and hope.

That’s not what I am suggesting at all – what I’m suggesting is that you create clear objectives and take action that you believe will guide you towards achieving those objectives, while remaining open to the idea that you just might not know exactly how everything is going to play out.

There are practices however that I believe can keep you the path to success and in greater control of every aspect of your business, but I’m warning you if you are master these practices, you’re going to have to be willing to change a few things.

Below are five key elements for taking control of my business.

Context

I believe that a great marketing strategy is a great business strategy, and the best marketing strategy allows you to change the context of how your business is viewed in comparison to every other business in your industry.

You have to figure out what matters most to your ideal clients and allow your business to be remarkable at addressing that – that’s marketing strategy.

No amount of reading books and even blog posts will teach you how to do this practice fully – it comes from living with your ideal client for a while and observing what they really care about.

And trust me it’s not about your software, it’s about how your software helps them get a raise, keep their key clients, or dominate their market.

Intention

Every day you have to make choices with how you spend your time. There is never enough time to do everything you think you want to do.

To gain some feeling of control you need to learn how to choose to work on the highest payoff work you can do each and every day. (I’ll get to how you do this in a bit.)

You have to work with intention!

There are many, many seemingly important tasks ahead of you today and tomorrow and the next day, but when you know where your time is best used and create a daily intention to use it there first and foremost, you create the environment for real progress.

Delegation

If you are going to free up more and more of your time to focus on high payoff work, something’s got to give.

The difference behind someone who has a job and something who is creating a business is that a job is simply a way to produce so many units of work for a given amount of money while a business is a way to orchestrate the units of work of many people to create an asset.

Most people never really get past creating a job – even if that’s their name on the door.

To create a business you have to create a delegation mindset. That starts with understanding how to delegate all of the lower payoff work you have on your to-do list and ultimately leads to you surrounding yourself with people smarter and more capable than you at turning their unique ability into the service of the business.

Conversion

Most marketers spend far too much time on generating leads and far too little time on understanding how to convert leads.

Getting traffic is easy, heck given enough money any marketer can fill the lead pipeline, where the real money is made however is in understanding why those people who show up don’t buy, don’t come back and don’t tell their friends.

You must get very good at researching, testing and analyzing your conversion results if you ever want to feel totally in control.

Focus

Finally, entrepreneurs, by their very nature, can suffer from focus issues.

The trick is to find ways to balance the high-end motor with the bargain basement breaks.

For me, this practice has to be something of a daily ritual.

You must commit to only a few priorities at a time and crush back the seemingly daily urge to run off after the new, new thing.

There are many ways to attack the focus issue and most take habit changes.

I’ve found that daily meditation is a practice that helps me in this regard no matter what I’m tasked with.

Finding and engaging an implementer as described in the book Rocket Fuel (listen to my interview with one of the co author’s here), can be a great way to help you stay focused.

Creating a weekly planning habit where you designate great chunks of time for high payoff work before all those meeting requests and oddball projects sap your schedule dry.

Employing technology such as Focus.io to help keep you away from distractions like email with you knock out high payoff work.

Even after many years of writing about these core practices I still find it challenging to balance letting go and gripping so tightly it can feel as though I’m choking the life out of my business, but I do know that this is indeed the key to small business success.

1 Weekend Favs October Thirty One

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

pumpkins

Good stuff I found this week:

ONTRApages – Create, publish and track landing pages – free!

Focus – Productivity timer for your Mac based loosely on the Pomodoro approach

Salestools.io – Prospecting and automation tools for LinkedIn

10 How To Stay Focused On What's Important

Remember, Time is a greedy player who wins without cheating, every round! It’s the law. — The Clock – Charles Baudelaire

clockOne of the biggest challenges small businesses face is time – there’s never enough to get it all done.

In fact, I often advise businesses to create and promote features that save time and make use more convenient over any other when marketing to small businesses.

As a business owner one of the things that robs you of your time is lack of focus. It is so easy to get distracted by the thing that is calling the loudest, no matter if it’s the thing you really need to do today.

If throughout the day you have a finite amount of time and an infinite list of things on your plate, then it’s crucial that you develop a habit of focusing on the most important things on that list on a consistent basis.

Continue reading