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27 Making Video an Everyday Marketing Activity

Flip Ultra HDCapturing and adding video to your marketing and social media mix has become a necessary and increasingly expected part of creating your overall marketing message. With each passing day this task just seems to get easier. Camera prices have fallen while quality has risen, editing software is free and simple to use, and video hosting and streaming from sites like YouTube provide most of the heavy lifting when it comes to putting those videos online.

Recently, I added a Flip Ultra HD camera to my portfolio of tech tools and, although I’m late to the party on singing its praises, I believe every marketer and every salesperson, for that matter, should own and use on of these babies.

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