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milestones

How to Use Milestones to Map Your Customer Journey

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.

Key Takeaway:

In a previous episode, I talk about creating a Customer Success Track. And in this episode, I’m diving into one element of the Customer Success Track — milestones. The idea behind the Customer Success Track is that you develop a roadmap for the stages your customers can go through based on where they are today and based on what their desired outcome is.

Each of those stages in the Customer Success Track has milestones that make it clear what they need to accomplish in order to reach the next stage. In this episode, I’m going to map out a very clear picture of how to develop these milestones for your customer journey.

Topics I Cover:

  • [1:02] The idea behind the Customer Success Track
  • [1:48] What milestone marketing is
  • [2:37] Creating a clear picture of developing milestones
  • [2:41] Breaking out our stages of the channel work that we do: website, content, SEO, social media, email, paid search
  • [4:12] Assessing your customer’s milestones in the foundation stage
  • [10:16] Integrating all channels
  • [11:23] Getting access to the Ultimate Marketing Engine Companion Course

Resources Mentioned:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

 

storytelling

How To Use Business Storytelling To Captivate Any Audience

Marketing Podcast with Janine Kurnoff

janine-kurnoffIn this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition.

Key Takeaway:

We’re living in a really noisy time where we’re constantly marketed to. Storytelling helps us break through the noise, and it helps us be heard in an authentic way — because in order to craft a narrative, you really have to walk in your audience’s shoes.

Business storytelling is this idea of taking the concepts of classic storytelling and then helping those of us in the business world make it practical and relevant. Janine Kurnoff has developed a simple, repeatable framework to help you turn your ideas and insights into an authentic, persuasive story. In this episode, Janine Kurnoff and I dive further into how to develop compelling business narratives.

Questions I Ask Janine Kurnoff:

  • [1:30] Why are all marketers telling us to tell stories?
  • [2:57] You have a very scientific, brain-driven framework for storytelling – can you unpack that a little bit?
  • [4:21] Out of the four signposts of a good story (settings, characters, conflict, and resolution) what are the ones people screw up the most?
  • [5:32] Can you give me an example of setting, character, and conflict?
  • [7:26] What role does the storyteller play?
  • [9:17] Do you always need conflict and do you have to create conflict when it doesn’t exist?
  • [12:13] When you’re giving people advice on what they should and shouldn’t do in their slide decks, what are the five things they should never do?
  • [14:20] Is there a difference in how presentations should be done depending upon the audience size or location (Zoom or in-person)?
  • [19:55] Where can people find out more about your work and your book?

More About Janine Kurnoff:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

 

web-design

Making Web Design Easier With Duda

Marketing Podcast with Itai Sadan

iati-sadamIn this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan. Itai is the Co-founder and CEO of Duda – a website development platform used by thousands of agencies around the world to build sites for their customers.

Key Takeaway:

Duda started out with a simple idea and goal — to help small businesses boost their traffic with better mobile websites. But as they expanded their focus to responsive web design, they were able to grow into the all-in-one platform they are now.

Today, Duda serves thousands of agencies and has partnered with some of the biggest players in the industry. In this episode, I talk with founder Itai Sadan about the future of Duda and important web design concepts.

Questions I Ask Itai Sadan

  • [0:52] Can you tell me about the name of your company and what inspired it?
  • [5:14] What sets do to apart from that sort of sea of potential website builders?
  • [7:30] If someone is comparing in terms of just apples to apples for the Duda platform itself and its competitors, are there hallmarks of Duda that you think help it stand out?
  • [9:57] Is there an element of Dudas platform that has some of that extendability similarly to how WordPress is open source and allows people to develop around it?
  • [11:33] What are the current trends you are seeing a lot of when it comes to design in some of the newer sites that your agencies are building?
  • [15:59] Are you starting to attract pure ecommerce plays away from the bigger players like Squarespace?
  • [16:54] Course building is another thing that has been growing for many years — is that an area you’re focusing on as well?
  • [18:06] What categorically would you tell somebody you’re working on at Duda?
  • [19:12] If a small business came to you or that was listening to this, is that somebody that you would serve, or would you send them actually on to one of your agency partners?

More About Itai Sadan

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business & Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners.

 

customer-success-track

How To Create A Customer Success Track

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.

Key Takeaway:

What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you go to work on designing what I’m calling a Customer Success Track that maps out this transformation from where your customers are now to where they want to be. In this episode, I outline how to create a Customer Success Track for your customers.

Topics I Cover:

  • [0:54] Why you should sell the ultimate transformation instead of merely a product or service
  • [1:18] Thinking about our customers as members versus just a transaction
  • [3:13] What a customer success track is
  • [4:28] The five questions that are key to building the customer success track
  • [12:59] Where to find the free companion course that goes along with The Ultimate Marketing Engine

Resources Mentioned:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free here.

 

boomer

Fulfilling Your Dreams At Any Age

Marketing Podcast with Michael Clinton

michael-clintonIn this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He’s also the author of a book we’re going to talk about: ROAR into the Second Half of Your Life – Before It’s Too Late.

Key Takeaway:

We are living in a time when everyone is constantly reassessing what is next for their future. People who have spent years working are now seeing their industry dramatically evolve. At the same time, the post-career population is also going through massive change and dealing with the fact that many of them are not prepared financially, logistically, or emotionally for the next phase of their lives. And while we may want to retire, most of us don’t want to do nothing.

In this episode, Michael Clinton and I discuss concepts from his book upcoming new book ROAR into the Second Hald of Your Life – Before It’s Too Late. We deep dive into how to fulfill your dreams at any age and how to make the second half of your life happy and productive.

Questions I Ask Michael Clinton:

  • [0:53] My first obvious question I have to ask you is – how old are you?
  • [1:09] What is your favorite Hearst publication?
  • [1:53] Was there anything that led you to explore this idea of making the second half of your life something that you would roar into?
  • [5:44]I saw a whole lot of career change during the pandemic – like ‘now’s the time’ sort of energy was released. Do you think that that was always there, but it just got magnified because of the climate of the world?
  • [7:14] What stops people from owning what their next chapter should be?
  • [9:20] ROAR is an acronym for your four-part process – have you found a good, easy way to unpack that for people?
  • [11:03] The reassessment phase I imagine is one of the hardest parts for most people – what happens if you decide that you’ve been on the wrong team?
  • [12:05] What would you say is a common step that folks you talk to make when they are trying to reset things?
  • [13:54] Why are people tuning out to this demographic that we’re talking about?
  • [16:58] Where can people find out more about your work and pick up a copy of ROAR?

More About Michael Clinton

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business &Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free here.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

nursepreneurs

Empowering Nurses To Become NursePreneurs

Marketing Podcast with Catie Harris

In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered. NursePreneurs is a company committed to supporting nurses across the globe with their crazy, outrageous, and innovative ideas. 

Key Takeaway:

Catie found her inspiration for NursePreneurs while working for Walmart corporate. She was tasked with connecting nursing organizations and found hundreds of incredible nurses doing fascinating work around the world.

In this episode, Catie talks about how NursePreneurs came to be and how she teaches like-minded nurses to launch their own successful businesses. She has empowered hundreds of nurses to monetize their knowledge and skills in business, while also inspiring them to change the way healthcare is perceived and delivered.

Questions I Ask Catie Harris:

  • [0:50] So I didn’t read it in your intro, but you are also a Ph.D. — so that makes you the rare doctor and nurse, doesn’t it?
  • [1:14] What is NursePreneurs?
  • [3:25] One of my questions was going to be why did you choose nurses – but that’s your background, so that makes a lot of sense. Is there anything particular about that profession that would give way to starting a business?
  • [5:47] Are you helping people start side hustles or set up businesses that might ultimately get them out of the nursing picture?
  • [7:35] Was 2020 a particularly tough year for nurses?
  • [9:30] Are there some success stories from folks you’ve worked with that are some of your favorites or some ideas that really took off?
  • [10:48] What’s the relationship with insurance companies inside of these kinds of models?
  • [11:29] Can you tell me how your model works?
  • [14:14] Is this your sole business or do you still do nursing?
  • [15:07] Do you have a grand mission for how you’re going to continue to build your business?
  • [17:24] Can you tell people where they can find out more about your work?

More About Catie Harris:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free here.

 

Deciding What Platform Is Best For Your Website

Marketing Podcast with Josh Neimark

josh-neimarkIn this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.

Key Takeaway:

Josh Neimark came up with the idea of creating a website design agency in 2010 and hasn’t looked back since. In this episode, we dive into all things websites and design. We cover his entrepreneurial journey, the creation of Fix8 Media, website best practices, major mistakes site owners are making, his experience with the website platforms Squarespace and Duda, and how to decide what platform is best for your business.

Questions I Ask Josh Neimark:

  • [0:54] What’s been your entrepreneurial journey?
  • [4:32] What does a typical client engagement look like for you?
  • [5:47] Are there a handful of elements that are givens and baked into every site based on consumer behavior, etc.?
  • [7:21] What are some of the most wasted opportunity pages that you see people creating?
  • [10:36] Planning your website, planning your content, and planning your SEO are table-stakes for a good website – do you struggle with the relationship with those three things?
  • [12:52] From a pure design aesthetic standpoint, are there some things that you’re seeing a lot of?
  • [17:06] What do you think about Duda and why would you recommend it to someone?
  • [20:52] If I’m a business owner, what’s the benefit of choosing Duda especially since WordPress is free?
  • [22:05] If somebody is on a WordPress setup with a massive database, is that migration painful?
  • [23:41] Where can more people find out more about Fix8 Media?

More About Josh Neimark:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business & Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

Turning Negativity Into Resilient Fuel

Marketing Podcast with Kelly Lewis

kelly-lewisIn this episode of the Duct Tape Marketing Podcast, I interview Kelly Lewis. Kelly is the founder of Damesly, a boutique women’s tour company, and creator of Go! GirlGuides, the world’s first series of travel guidebooks designed specifically for women. She’s also the author of a book called Tell Her She Can’t: Inspiring Stories of Unstoppable Women.

Key Takeaway:

Kelly Lewis set out to share her story and impact the lives of every woman who has been told she isn’t strong enough, smart enough, or capable enough to excel. In Kelly’s recent book, Tell Her She Can’t, she shares the true stories of 35 inspirational women who overcame the naysayers to achieve “impossible” dreams.

In this episode, we discuss how Kelly found a way to take the negative experiences she was going through and turn them into fuel that could push her forward instead of letting them derail her life.

Questions I Ask Kelly Lewis:

  • [0:48] The title of your book feels a little bit like a dare – is that a bit of what you’re trying to evoke?
  • [1:15] Were you at some point told in your life that you can’t?
  • [2:02] Why is it so important for others to tell us that we can’t do something?
  • [3:29] Was there a point at which you were going to make the assumption that you’ve achieved what some people would call a level of success?
  • [6:50] Are there inherent differences in travel for women?
  • [9:44] Would you say that there’s certainly an element of this idea that people don’t come out of the womb and decide that they’re going to take on the world?
  • [12:01] What are some of your favorite stories that have seemed to have really touched people?
  • [13:26] How did you collect your stories of these women in your book?
  • [16:02] Do you see your work as part of the mission to affect broader social change in the treatment of women everywhere?
  • [16:48] Has the travel bug hit you again yet?
  • [17:22] Give us an idea of a fun trip that you’ve put together?
  • [18:22] Where can people find out more about all of your work?

More About Kelly Lewis:

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

5 Weekend Favs January Fifteen

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.


Image credit: Tobias Millauer

Good stuff I found this week:

Fiverr – a marketplace where people all manner of services for $5. There are some really interesting offers for business and pretty entertaining read.

OnePage – interactive one page business cards for the web. You can create a page that lists all of the ways to contact you and then embed the card in multiple pages.

Anatomy of a WordPress theme – from Yoast, this infographic should be required reading for anyone that uses or teaches people how to use WordPress.