Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince ...

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Marketing Podcast with Sally Hogshead Have you ever taken one of those personality tests? – Tests with names like DISC, Kolbe Index and Myers-Briggs. While interesting, the focus of the results is ultimately based on determining “how you see the ...

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Marketing podcast with Sally Hogshead Value propositions are a sales and marketing staple. It’s very difficult to get a purchasing conversation started unless the potential buyer understands some way in which a product or service they are considering adds value ...

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Marketing podcast with Sally Hogshead (Click to play or right click and “Save As” to download – Subscribe now via iTunes Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the ...

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