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5 Where Is The Facebook About Us Page

My SocialBios About Us Page on Facebook

As Facebook Pages become a standard business and branding tool marketers are getting much more sophisticated with how they present their information on Facebook.

One element that I don’t see much movement in though is the typical About Us kind of page that we’ve all grown familiar with on most Websites. (You should probably check out – How to Turn Your About Us Page a Social Beast – to see what I mean by a typical About Us page)

Facebook offers up the standard Info tab, but I have to say, there’s not much to it and you can’t really tailor the information for impact or sharing.

SocialBios, a service that allows you to create About Us pages that make it easy for people to cross reference all of your social connections, just added a Facebook About Us page feature that offers some interesting functionality.

Once you have a SocialBios account you simply click on the For Facebook tab and allow the app access to your Facebook Page. Then you go to the SocialBios app and install it just like any other app.

Once the app is installed you should see an About Us tab (you may have to click see more). You can move the tab up a few notches so that it more prominent if you like.

The thing I love about the SocialBios tab is that now someone can click on your About Us page and not only see common Facebook connections, but also Twitter, LinkedIn and Foursquare. If you like you can put your entire staff on the page and people can better understand who you know that they know – an increasingly important part of the trust building equation. (You can see my Facebook About Us Page here)

20 Turn Your Facebook Profile Into a Fan Page

Facebook recently enabled what seems like an obvious tool that allows you to migrate your personal page to a Fan or Business Page. There was no announcement of this feature but it was covered by the always informative InsideFacebook.com

The migration only covers converting your friends to “Likes” so you’ll first want to backup and download all of your photos, videos and wall posts using the recently added download feature found by going to To access the Download Your Information feature, go to Account->Account Settings->Download Your Information and click “learn more”.

Once you start the migration it wipes out your profile, can’t be reversed and unfortunately only allows you to use your current name as the fan page name. Note: Back up your personal profile before starting the migration or you’ll lose everything.

There’s a Facebook Help Center page that outlines the process of migration and here’s the migration tool

There are some reasons why someone promoting a business on Facebook might do this. Actually, promoting a business with your personal profile is supposed to be against Facebook’s Terms of Service, although they’ve loose with enforcing that. Some business only profile users also run up against the 5,000 friends limit and could now benefit from unlimited Likes.

28 Facebook Is Not the House

These days I can’t get through a presentation on the use of social media in marketing without someone inquiring whether they should use Facebook as the primary web presence for their business.

“I mean, it’s free and look at all these cools tools you can add to your Fan Page.”

Let me be very clear on my thinking on this: Facebook is not the house, Twitter is not the house, your social profiles spread far and wide are not the house.

Your hub, your blog, your website—that’s the house. Build the house, fix the house, decorate the house and invite the party to the house, because it’s the one thing you can own and control. It’s an asset you can grow rather than space you simply rent.

Your activity in social media is all about building a persona and brand that draws people to the house, whether you’re a plumbing contractor, consultant, or someone that wants to create a path to a better career. Build rich and engaging hubs on Facebook, LinkedIn, Twitter or wherever your prospects hang out, but remember you’re always going home.

Focusing too much attention on your Facebook play is like spending a bunch of time decorating and fixing up a neighbor’s house while they are traveling Europe for a year or two. It may be a nice place to throw a party or entertain, but you don’t really own it.

An issue of control

The greatest reason I take this stance is because of control. You don’t control what’s being said, contributed and added to a social network profile like Facebook. You get to rent the space, but anytime Facebook decides it wants to remodel, you have no say.

A lot of smart online folks are raving about Facebook’s recent addition of a commenting tool that integrates with blog commenting systems like WordPress. There are a couple features with this tool that, on the surface, are alluring—comments made on your blog are automatically posted to the person’s Facebook profile for example.

However, here’s what should be the deal killer for anyone considering this tool. The comments don’t sync with your WordPress database, which is another way of saying Facebook now owns your blog comments. Facebook has done nothing that demonstrates them worthy of this kind of trust.

Keep this very important distinction in mind—you’re not a Facebook customer, you’re part of the product that they sell—and that makes all the difference in how they view you.

But, fix up the house

I hope you understand that the real house isn’t the physical real estate that I’m calling your blog or website, it’s the way you interact with customers, your email correspondence, your words, your consistency, your ease of use, your responsiveness, your use of video—all the things we’ve come to collectively call your brand.

There’s little value in working hard to attract people to the house if the foundation is cracked or the chairs aren’t cozy to sit in. You can certainly blow a bunch of cash on expensive art for the walls, but the real money might be better spent on making the house as guest friendly and comfortable as possible.

It’s just different in there

Here’s the other thing about relying on social networks as a primary commerce tool. It’s not an effective pipeline for most marketing related calls to actions. So, even the gentle come by our open house will likely fall flat.

I’ve experienced countless examples of people with huge followings promoting a book launch of even free webinar with little or no response while a mention on that same person’s blog makes the cash register ring loudly.

The porch is the bridge

Since social media relationships are so easily formed and mostly casual in nature, you must go to work on building reasons for people you engage in these settings to gather on the porch first. Do that and you’ll start to form the personal engagement to move them to the party—your blog or email list.

Most people’s marketing efforts in social media fall flat for that single reason alone. No matter how engaging your efforts seem on Facebook, they’ll never match the power of your email list or loyal blog following.

It’s not enough to get followers and fans, you must create the bridge that leads them to the house and that’s a step that eludes the social media first mindset.

Facebook and Twitter have an appropriate place in the overall brand and business building efforts, but you’ll never find your social media efforts paying off unless you invest appropriately in the house.

This post originally appeared on AMEX OPENForum

5 Weekend Favs March Twelve

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.


Image credit: dblackadder

Good stuff I found this week:

Google Public Data Explorer – The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate. This one came from Ben at WBPSystems who claims that he finds this tool very helpful for making business decisions and researching new markets.

SinglePlatform – very cool looking new service that helps local businesses promote their content and publishers use local content to help their SEO efforts. I push all my local clients to get in the local content biz and this tool may be a great play for that.

7 Tools For Managing Your Facebook Fans – Nice roundup from AllFacebook of some tools that will allow you to get more from Facebook, including a couple that make it easier for you to provide customer service directly from Facebook.

13 Adding Custom Content to New Facebook Pages

As we widely reported here and around the web, the new Facebook Page update also came with the announcement that Facebook would no longer support the Static FBML app that so many folks are using to create and display custom tabs and content. In fact, Facebook claims that March 10th is the last day you can install the FBML app. (According to Facebook this will not impact content created using the app prior to March 10)

Since this announcement app makers have been scrambling to come up with solutions for the new iframe driven custom tabs that Facebook is now moving to. There are some promising looking entries including those from Wildfire and GroSocial.

My favorite solution to date, however is a very simple app called Static HTML: iframe tabs developed by Jason Padvorac.

Here’s what I like about it. While many other tools will get the job done, they come with either a price tag or a heavy templated feel. Static HTML jumps in right where Static FBML left off in that it allows you to install an app in seconds (taking care of all the iframe part) and then you can add your own HTML as you please.

Static HTML

Paste HTML code and you’re done

This app won’t be for people that have no ability to code a little HTML, but what the heck, pay a designer to create your own custom pages and give your code. I think you’ll be still be miles ahead in terms of customization. A lot of WordPress bloggers have also figured out that they can create basic HTML using the posting screen.

You can return to the app and install additional copies to create additional tabs.

9 Social Media Management Tips

Today’s post really started as an answer to a reader’s question – “Is there a way to schedule status updates to my Facebook Pages?”

As we branch out and accept that fact that the many outposts we create in social networks require content, participation and engagement in order to grow, the task of managing just gets harder and harder.

While creating systems and processes for listening and participating in ways that are inline with the objectives of your business are helpful, employing a social media management tool effectively is the grease that turns the wheel.

A scheduled Facebook Page Status Update using TweetDeck

So, to answer the question from my reader – yes it’s possible to schedule status updates to Facebook Pages using a tool like TweetDeck or HootSuite. In TweetDeck, you simply add your Facebook account and then add the Pages you wish to contribute to. (You can also add Twitter, LinkedIn, Foursquare, Google Buzz and MySpace) Once you add the accounts, you choose the account you wish to manage and post a status update. If you wish to schedule several to post in the future, you choose the schedule updates feature and assign times.

Of course these tools also allow you to monitor and post to multiple accounts for each network and manage mentions, searches and groups of individuals and brands that are important to your engagement process. As with many 3rd party tools there can be some limitations. For instance, when you post this way to Facebook you don’t get the option to add an image – something that makes updates far more engaging.

This sort of multi-platform management from inside one tool is essential if you’re going to keep up with and nurture your outposts without going any further insane.

25 How to Reveal Fan Only Content on Facebook

One cool little trick that marketers often use on Facebook is to hold back content for “Fans” only. The pull behind this is that you can then give a little perk and encourage folks to “Like” your page and become a fan.

There are 3rd party apps like those from North Social or Wildfire that can make this happen for you or you can do a bit of coding with FBML. I wrote a how to article on installing the Static FBML app here – you might want to visit that first as you will need the app installed to take advantage of today’s tidbit.

This image greets non fans

I installed a Static FBML tab called Free eBook and put an image that encourages people to become a fan and offers a free eBook for doing so. There are lots of ways you to take this. Some organizations offer coupons or discounts for becoming a fan or access to early registration – really anything of value can be a great incentive and will generally increase your number of fans. (Visit my Fan Page to see is in action)

The code that makes this possible is the FBML attribute – fb:visible-to-connection. This is the same code that Facebook uses to show or not show your profile to friends or fans and it’s pretty simple to employ.

(One tip – if you are an admin of your page and logged in you will see both the fan and non fan content so you must test your implementation logged off or from a different username.)

The code in the FBML app using fb:visible-to-connection

Okay, so let’s break this down. For the most part this is very simple HTML with a little FBML

  • the fb:visible-to-connection code is what tells Facebook to make and not make parts visible to fans
  • the fb:else is an attribute of this code that identifies what should be shown to non fans – you simply wrap the non fan content in fb:else and the /fb:else closing tags. In this case I have used an image that encourages visitors to become fans.
  • the next code, starting the h3 tag, is the content that is shown only to fans and this can be whatever you wish. I have used simple content with simple HTML.
  • the last bit is close the /fb:visible-to-connection to tag. You can have other content on this page that is not related to the fan only offering and it would outside of this tag
Fan only reveal on Facebook

This is what fans see after they his Like

This is s very simple demonstration of how to use this function. You can add your own style using external style sheets. A good place to learn more is Tim Ware’s HyperArts Blog.

You can directly to the free eBook tab I installed here – if you are already a fan you will see the link to the download. If you are not a fan yet you will see an image urging you to become one – hit Like and you’ll see the free eBook download.

10 Adding Custom Content to Facebook Pages

Update: On February 11, 2010 Facebook announced major changes to pages. One of the changes is that they are doing away with the Static FBML app. Existing custom tabs will not be impacted and If you are reading this prior to March 10th you can still add the Static FBML app.

Facebook page

Maria Reyes-McDavis via Flickr

A few months ago Facebook officially did away with the idea of adding “boxes” of custom content to Facebook pages and instead forced users into adding “applications” as the primary way to add custom layouts, tabs and content.

While this change is old news and has been covered widely, Facebook continues to tinker with the interface and so I’ve been getting lots of questions again about the steps involved in adding custom content and thought I would do a quick tutorial.

Each Facebook page that you create comes with a standard set of tabs or pages. If you want to supplement the default set you simply locate and add applications. These can be Facebook applications like Video or Events or 3rd Party apps.

Some of these apps are free, some cost money. I hear great things about North Social set of apps and have used Involver apps for some time. I really like the service AppBistro provides as well. AppBistro can recommend apps based on your friends and activity.

If you want to create and add your own custom content such as a product, welcome or email newsletter sign-up page you’ll want to locate and add the Static FBML App. This application, once installed, allows you add up to 10 custom tabs with content using FBML (Facebook Markup Language) code that is somewhat like HTML, but for Facebook.

The video below shows the steps involved in locating, installing the Static FBML app and getting your page ready for custom content. In addition, the video shows you how to choose which tab is the default shown to visitors. Many people choose to have a welcome page shown as opposed to the default Wall tab.

Here are the steps for installing Static FBML App

  • Login to you account
  • Search for Static FBML app – you can find it here
  • Click Add to My Page – left sidebar under picture (If you administer multiple pages you will need to pick the page in question)
  • Go to the page you would like to edit and hit Edit My Page (Under you profile pic in left column)
  • Locate the link in the left sidebar called Apps and click it
  • Locate the listing that says FBML and click Edit Settings and hit Add if it has not been added already and hit Okay
  • Click Go To App – this will open the blank canvas where you add your FBML code – the name you give it in the title is the tab name (Note also at the bottom of the page it says Add another FBML box – you only install the application once but go back here to add as many as 10 instances.)

Once you add your code and save your page you can make your new page the default by going back out of the editing screen to your fan page home screen and look for the small little Options link under the status update bar. Hit Options, Settings and them from the Default Landing Page Dropdown menu, choose the page you just made and all visitors will be shown that first.

What about that FBML code stuff?

Okay, I’ve gotten you to the place where you’ve set up the custom page and it’s ready for content, now what?

For the most part a great deal of what you might want to do, such at add images and content can be done if you know HTML or use a program like Dreamweaver to create web pages. If you use style sheets, you must link to them externally and not embed the style code. You can learn about some of FBML specific code that allows you to do things like embed video, audio and interact with users by studying blogs like HyperArts or getting a book on FBML like Jessy Stay’s FBML Essentials

One FBML tag that’s definitely worth understanding is reveal fan only content – fb:visible-to-connection – this tag allows you to hide content and only make it available to your fans. You can use this as a bit of an incentive to get folks to become fans.

If that last few paragraphs make sense to you then I suspect you can do this on your own. Many business owners and even seasoned designers may want to make better use of their time by looking into services like ShortStack that manage the FBML coding or even templates like those from HyperArts or FanPageEngine.

5 The Easiest Way to Create Videos Right Now

Creating video for blog posts, landing and other web pages has become an important way to communicate a personal message and showcase your brand.

While there are many ways to get started using video the key, I think, is to simply get started. So, while you may end up investing in HD cameras, condenser mics, editing software and green screens, today I would like to describe the easiest way to get started producing your own videos.

Facebook and YouTube both have direct record video options and, while it may not be the most high tech way to create a simple video, it surely is the easiest. The only thing you need is a camera. You can use a digital camera that you plug into your computer or a built in camera common on most laptops these days.

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3 How to Unfriend on Facebook

I realize this isn’t the most positive post, but the subject is one that I get asked somewhat frequently.

While it is very easy to add friends on Facebook, the method for unfriending or deleting friends is not as straightforward as it could be.

There are many reason why you might want to delete one person or even prune your entire list. This very simple video shows you how.